Marketing Manager SG (EC & NC)

Dyson Operations Pte Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Dyson Operations Pte Ltd in Singapore is seeking a Go-To-Market Marketing Manager for Environmental Care and New Categories. You will own category growth, develop the local strategy, and coordinate cross-functional teams to ensure successful execution of launches and campaigns.

You will influence senior stakeholders, manage marketing investments, and translate regional/global priorities into locally relevant plans, driving performance across channels.

Qualifications

• Strong data-led approach to translate insights into strategic recommendations.
• Excellent written and verbal communication skills.
• Ability to influence through storytelling and data.

Responsibilities

• Define and deliver category growth strategy for Environmental Care and New Categories in Singapore.
• Lead launch planning, market development, and campaign localisation to drive sell-out growth.
• Coordinate with Sales, Retail, Media, Digital, CRM and Communications to execute integrated category plans.

Skills

Data-driven

Stakeholder management

Communication skills

Cross-functional collaboration

Independent worker

Education

Bachelor's degree in Marketing, Business or related field

Job description

*This is a 1-year fixed term contract role.*

About Us

Dyson is a global technology company known for our innovative household and commercial products. We solve problems others ignore and believe in pushing the boundaries of what's possible. Our mind for innovation and focus on results is at the heart of everything we do. We're growing fast, and we need the very best talent to help us achieve our ambitious goals.

Role Overview:

The Go-To-Market (GTM) Marketing Manager, Environmental Care and New Categories, is responsible for defining and delivering the category growth strategy for Environmental Care and New Categories in Singapore. The role owns category planning, investment prioritisation, commercial performance and go-to-market execution across all key consumer touchpoints.

This role provides strategic direction across cross-functional teams, influences senior stakeholders and ensures local business priorities are reflected in regional and global planning. It is accountable for achieving category growth KPIs and business performance through effective deployment of marketing resources and initiatives.

This includes launch planning, market development, ranging decisions, category investment planning and performance management, with a focus on translating regional and global strategies into commercially effective local execution.

This role reports directly to the Marketing Lead, Singapore. The role works in close collaboration with Sales, Retail, Media, Digital, CRM, Communications, Customer Service, Regional and Global teams, and external partners to deliver integrated, commercially effective category plans.

Key Responsibilities:

GTM Delivery & Commercial Performance Management:

Own delivery of the commercial plan for Environmental Care and New Categories in Singapore, with accountability for sell-out growth, market share, penetration and conversion. Lead the activations, initiatives and channel plans required to achieve category targets, using performance data to identify gaps, optimise execution and redirect activity where needed.

Category Strategy:

Define the category strategy, roadmap and go-to-market direction for Singapore, translating regional and global priorities into locally relevant plans. Lead launch planning, market development, portfolio priorities, ranging recommendations and campaign localisation, ensuring the right messaging, propositions and demand-generation activities to drive the Singapore business.

Investment & Cross-Functional Leadership:

Own category marketing investment planning and budget allocation across media, CRM, retail activations, events and strategic partnerships. Align local, regional and global stakeholders on priorities, investment choices and business objectives, while orchestrating Sales, Retail, Media, Digital, CRM and Communications teams to deliver integrated category plans.

About You:

Skills & Experience

• Bachelor's degree in Marketing, Business ora relatedfield. Background in Marketing, PR, categorymanagementor commercial planning is preferred.
• 7+ years of experience in marketing, category management, commercialplanningor go-to-market leadership roles, ideally within consumer electronics, FMCG or a premium brand environment.
• Demonstrated experience owning business performance, marketing investmentdecisionsand cross-functional delivery.
• Proven experience managing end-to-end campaigns, productlaunchesand category growth initiatives in a local market, with Singapore experience preferred.
• Experience managing budgets, investmentplanningand performanceoptimization.
• Proven ability to influence senior stakeholders and lead complex initiatives across multiple functions.
• Strong data-led approach, with the ability to translate performance,consumerand market insights into strategic recommendations.
• Excellent written and verbal communication skills, with the ability to influence through clear,informedand logical storytelling.
• Experience coaching or developing junior team members isadvantageous.

Traits

• Commercially sharp,strategicand accountable for outcomes.
• Reliable,resilientand resourceful, with strong problem-solving andorganisationskills.
• Proactive and able tooperateindependently in a fast-paced matrix environment.
• Calm under pressure and comfortable making decisions with incomplete or conflicting information.
• Data-driven,analyticaland rigorous in performance management.
• Constructively challenging, open to feedback and able to influence through strong reasoning.
• Strong stakeholder manager with the ability to align senior and cross-functional teams behind shared priorities.

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.