Product Senior Executive/Manager

VSMART TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

VSMART TECHNOLOGIES PTE. LTD. in Singapore seeks a proactive Product Senior Executive/Manager to drive GTM execution, product launches, and commercial operations. You will work with HQ and local teams to ensure market competitiveness and growth.

You will lead end-to-end launch planning, coordinate cross-functional teams, and manage promotional calendars for major campaigns across Singapore. Strong analytical and communication skills are essential, with proficiency in Excel and PowerPoint.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related discipline.
• 3–5 years of experience in Product Management, Product Marketing, GTM, Category Management, or Commercial Operations.
• Experience in consumer electronics, retail, FMCG, or technology industry preferred.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Excellent project coordination and communication; able to handle multiple projects.

Responsibilities

• GTM strategy and product launch planning aligned with HQ and local market needs.
• Lead end-to-end product launch planning with cross-functional teams to ensure market readiness.
• Design and manage annual promotional calendars and trade initiatives.
• Conduct market and competitive intelligence and publish actionable reports.
• Track GTM performance metrics and prepare post-launch reviews for improvements.
• Coordinate with Retail, Channel Sales, Marketing, Training, and Ops to align launches.

Skills

Go-to-Market

Product Planning

Product Launch Management

Commercial Planning

Market Analysis

Competitor Analysis

Data Analysis

Project Management

Stakeholder Management

Education

Bachelor's Degree in Business, Marketing, Engineering, or related disciplines

Tools

Microsoft Excel

PowerPoint

Job description

We are looking for a proactive and analytical Product Senior Executive/Manager to support product planning, Go-to-Market (GTM) execution, and commercial operations in the Singapore market. This role works closely with HQ and cross-functional teams to ensure successful product launches, market competitiveness, and business growth.

Job Responsibilities

GTM Strategy & Product Launch

• Develop and execute Singapore GTM (Go-to-Market) strategies by aligning with DJI Headquarters' product launch framework and local market requirements.

• Analyze market trends, competitor activities, channel dynamics, and consumer insights to recommend launch timing, pricing strategy, channel prioritization, and marketing resource allocation.

• Prepare localized GTM proposals and business recommendations for management approval.

Product Launch Management

• Lead end-to-end new product launch planning and execution through comprehensive launch checklists and project timelines.

• Coordinate cross-functional teams including Sales, Retail, Marketing, Training, Operations, and Headquarters to ensure on-time market readiness.

• Monitor launch milestones covering product listing, merchandising, training, media exposure, promotional activities, and channel execution.

Promotional Campaign Planning

• Develop and manage the annual promotional calendar for the Singapore market, including key retail campaigns such as Chinese New Year, GSS, 9.9, 11.11, and 12.12.

• Design commercial initiatives including promotional offers, bundles, trade-in programs, and customer engagement activities.

• Collaborate with Retail and Channel teams to ensure effective execution across all sales channels.

Market & Competitive Intelligence

• Establish an ongoing competitor monitoring mechanism by consolidating market intelligence from retail stores, channel partners, and field sales teams.

• Conduct regular analysis on competitor products, pricing, promotions, and market positioning.

• Produce monthly competitive intelligence reports with actionable recommendations to strengthen DJI's market competitiveness.

GTM Performance Management

• Track and evaluate GTM campaign performance through key business metrics, including product listing coverage, merchandising compliance, sell-out performance, and campaign effectiveness.

• Prepare post-launch and campaign review reports to identify improvement opportunities and optimize future GTM strategies.

• Drive continuous improvement by translating performance insights into actionable business initiatives.

Cross-functional Collaboration

• Act as the central GTM coordination hub between DJI Headquarters and local business teams.

• Ensure strategic alignment across Retail, Channel Sales, Marketing, Training, and Operations to deliver consistent product launches and market execution.

• Facilitate communication, project tracking, and issue resolution throughout the product lifecycle.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or related disciplines.

• 3–5 years of experience in Product Management, Product Marketing, GTM, Category Management, or Commercial Operations.

• Experience in consumer electronics, retail, FMCG, or technology industry is preferred.

• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint.

• Excellent project coordination and communication skills.

• Able to manage multiple projects in a fast-paced environment.

• Experience working with regional or HQ teams will be an advantage.

• Proficient in English; Mandarin is an advantage for communication with HQ.

Preferred Skills

• Product Planning

• Go-to-Market (GTM)

• Product Launch Management

• Commercial Planning

• Market Analysis

• Competitor Analysis

• Data Analysis

• Project Management

• Stakeholder Management

• Microsoft Excel & PowerPoint