GTM & PMM Lead for Smart Home & Audio

Anker Innovations; Singapore; On-site; SGD 55,000 - 95,000; Full time

Job summary

Anker Innovations is seeking a go-to-market focused product marketing professional to lead end-to-end GTM for eufy smart home and soundcore audio lines in Singapore. You will own GTM strategy, pricing, channel development and launch cadence, collaborating with HQ product/R&D and regional Sales & Marketing teams.

You will analyze performance across Shopee, Lazada, the brand website and offline distributors to shape sell-through plans and product mix.

Qualifications

• 1–3 years GTM, PMM, channel ops or commercialization in CE/IoT/consumer electronics.
• DTC website ops or familiarity with Shopee/Lazada regionally.
• Strong project management and multi-tasking ability.
• Good data sensitivity and analytical skills (Excel/data tools).
• Excellent bilingual communication in English and Chinese.

Responsibilities

• Partner with HQ and regional Sales & Marketing to ensure accurate product positioning and high-impact marketing execution.
• Analyze performance across Shopee, Lazada, DTC site, and offline channels to shape sell-through plans and product mix strategies.
• Track PLC, forecast vs. actual sell-out, and collaborate with supply chain to maintain healthy inventory levels.
• Monitor regional market trends, user profiles, and competitor movements.
• Synthesize feedback into insights to inform product iteration and pricing strategy.
• Bridge HQ and frontline teams, coordinating display resources and device samples.

Skills

GTM strategy

Product marketing

Channel operations

Data analysis

English & Chinese

Project management

Excel

Tools

Excel

Job description

Anker Innovations is seeking a go-to-market focused product marketing professional to lead end-to-end GTM for eufy smart home and soundcore audio lines in Singapore. You will own GTM strategy, pricing, channel development and launch cadence, collaborating with HQ product/R&D and regional Sales & Marketing teams.

You will analyze performance across Shopee, Lazada, the brand website and offline distributors to shape sell-through plans and product mix.