Product Evangelist, Lifestyle

Razer; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Razer Singapore is seeking a Product Evangelist, Lifestyle for the Furniture category to lead product marketing for gaming chairs and accessories. You will develop go-to-market plans, manage the product lifecycle, analyze market data, and coordinate with partners across teams to deliver compelling campaigns and launches.

You will collaborate with design, sales and media teams to drive category growth, optimize campaigns, and ensure alignment with global brand standards across regions.

Qualifications

• 2–4 years in product management and marketing in consumer electronics.
• Experience writing marketing copy and guiding creative assets.
• Familiar with retail, online, and distribution channels.

Responsibilities

• Develop and execute go-to-market plans for furniture category products.
• Drive financial targets and analyze campaigns for growth opportunities.
• Own product lifecycle management including launches and discontinuations.
• Conduct competitive benchmarking and product comparisons.
• Create launch plans to drive category revenue (promotions, PR, events, influencer seedings, collateral, digital marketing).
• Provide input to packaging, advertising, web content, merchandising and promotions.
• Coordinate with partners and internal teams to design products.
• Other duties as assigned.

Skills

Marketing planning

Product management

Cross-functional collaboration

Copywriting

Brand management

Education

Bachelor's degree in Business, Marketing or related field

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

The Product Evangelist, Lifestyle for the Furniture category is responsible for product marketing and management of assigned products within Razer’s Furniture category that include product such as gaming chairs, gaming chair accessories and all gaming chair product done in collaboration with external 3rd party brands.

The role will focus on developing and executing go-to-market plan and business initiatives to achieve the objectives set by the company.

• Drive towards achieving the financial targets in line with the company’s business objectives
• Analyze financial information to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunities
• Own product lifecycle management for assigned products, including product launches and plans for discontinued product
• Conduct and perform competitive benchmarking and product comparison
• Develop product launch plans for assigned launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
• Provide input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions
• Coordinate with partners and work closely with internal teams to develop and design product
• Other duties as assigned

Pre-Requisites

• BA/BS degree in Business, Marketing or related field, or equivalent experience
• Minimum of 2-4 years of product management and marketing experience, preferably in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus
• Experience in developing and executing marketing plans
• Familiarity with consumer electronics sales channels: retail, direct, online and distribution
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
• Can work independently, prioritize, and handle multiple tasks and projects concurrently
• Strong administrative, organizational, and communication skills including ability to work effectively with cross‑functional teams
• Preferred experience in working in a Global company with multiple stake holders across different countries and time zones

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?