Global Brand Activation Manager

Razer Inc.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

Razer Inc. is seeking a seasoned Brand Activation professional to drive planning and execution of global activation initiatives across product categories, campaigns, and key marketing moments.

You will translate strategies into actionable plans and ensure consistent brand execution across markets and channels. You will oversee end-to-end project management, asset development, and campaign enablement, delivering timely, efficient execution aligned with marketing objectives and KPIs.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Minimum 5 years of experience in brand activation and sponsorships, either in a corporate or agency environment, with a focus on communication and content development.
• Strong project management, time management and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to work effectively in a complex, fast-paced, matrixed and global environment.
• Strong interpersonal and communication skills, with the ability to collaborate across teams and different time zones.
• Proactive, self-driven team player who can also work independently.

Responsibilities

• Develop and execute activation plans: Partner with global and regional marketing teams, business units and creative teams to translate marketing strategies into actionable activation plans across product categories, campaigns and key seasonal moments.
• Lead end-to-end project management: Drive the planning and execution of marketing activation initiatives, establishing project timelines, milestones and deliverables while managing cross-functional dependencies, resolving execution challenges and escalating risks or delays.
• Oversee creative development and asset delivery: Develop creative briefs and asset requirements, working with internal creative teams and external agencies to manage the end-to-end development, production, review, approval and distribution of marketing materials across social, digital, e-commerce, retail, events and other marketing channels.
• Drive cross-functional activation: Collaborate with social, esports, design, business development, partnerships and other marketing teams to coordinate creative assets and deliverables that support brand activations, events, sponsorships and integrated marketing initiatives.
• Develop campaign toolkits and playbooks: Create and maintain scalable campaign toolkits and activation playbooks, including communication guidelines, copy, creative assets, social content, e-commerce materials and in-store activation resources to enable consistent execution across teams and markets.
• Track and evaluate activation performance: Monitor campaign execution against agreed KPIs, consolidate performance results and identify opportunities to improve activation effectiveness and operational efficiency.
• Perform other duties as assigned.

Skills

Brand activation

Project management

Stakeholder management

Campaign planning

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Responsible for driving the planning and execution of global brand activation initiatives across product categories, campaigns and key marketing moments. Working closely with global and regional marketing teams, business units and cross-functional stakeholders, this role translates marketing strategies into actionable activation plans and ensures consistent, integrated brand execution across markets and channels.

The role oversees end-to-end project management, creative asset development and campaign enablement, ensuring timely delivery, operational efficiency and alignment with overall marketing objectives.

• Develop and execute activation plans: Partner with global and regional marketing teams, business units and creative teams to translate marketing strategies into actionable activation plans across product categories, campaigns and key seasonal moments.
• Lead end-to-end project management: Drive the planning and execution of marketing activation initiatives, establishing project timelines, milestones and deliverables while managing cross-functional dependencies, resolving execution challenges and escalating risks or delays.
• Oversee creative development and asset delivery: Develop creative briefs and asset requirements, working with internal creative teams and external agencies to manage the end-to-end development, production, review, approval and distribution of marketing materials across social, digital, e-commerce, retail, events and other marketing channels.
• Drive cross-functional activation: Collaborate with social, esports, design, business development, partnerships and other marketing teams to coordinate creative assets and deliverables that support brand activations, events, sponsorships and integrated marketing initiatives.
• Develop campaign toolkits and playbooks: Create and maintain scalable campaign toolkits and activation playbooks, including communication guidelines, copy, creative assets, social content, e-commerce materials and in-store activation resources to enable consistent execution across teams and markets.
• Track and evaluate activation performance: Monitor campaign execution against agreed KPIs, consolidate performance results and identify opportunities to improve activation effectiveness and operational efficiency.
• Perform other duties as assigned.

Pre-Requisites :

Mandatory Qualifications

• Bachelor's degree or equivalent practical experience.
• Minimum 5 years of experience in brand activation and sponsorships, either in a corporate or agency environment, with a focus on communication and content development.
• Strong project management, time management and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to work effectively in a complex, fast-paced, matrixed and global environment.
• Strong interpersonal and communication skills, with the ability to collaborate across teams and different time zones.
• Proactive, self-driven team player who can also work independently.

Preferred Qualifications

• Experience or understanding of the gaming industry/segment.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?