Performance Marketing Executive

99 PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

99 Group is redefining real estate with technology-driven marketing. This role leads digital marketing strategy across Web & App, focusing on SEO/SEM, email, social and display campaigns to drive growth and conversions.

You will analyse data, report monthly insights, and collaborate across teams to optimise spend and performance in a fast-paced startup.

Qualifications

• 3+ years of relevant work experience.
• Ability to work independently with efficiency.
• Experience with paid marketing channels and technologies.
• Strong knowledge of website analytics tools (e.g. Google Analytics).
• Experience managing SEM, email marketing, social media and/or display campaigns.
• Analytical and self-driven with strong problem-solving skills.
• Creative in identifying target audiences for campaigns.
• Experience in fast-growth tech startups.
• Excellent communication and project management abilities.

Responsibilities

• Lead the digital marketing strategy to directly impact business targets.
• Plan and develop marketing channels on Web & App (SEO/SEM, email, social, retargeting, display).
• Measure and report on campaign performance using analytics tools.
• Identify trends to optimise spend and performance.
• Brainstorm growth strategies to maximise conversions.
• Plan, execute, and measure experiments and tests.
• Analyse campaign performance with marketing metrics.
• Track data, provide monthly/quarterly insights across assets.
• Use data and trends to guide marketing strategy and product updates.
• Monitor competitors to identify opportunities.
• Create engaging creatives for multi-channel campaigns.
• Craft compelling visuals and copy to drive engagement.
• Drive demand generation and lead creation for sales teams.

Skills

Digital marketing

Analytics

Campaign management

Creative thinking

Independent work

Communication

Project management

Team collaboration

Tools

Google Analytics

Google Ads

SEO/SEM tools

Email marketing tools

Social media platforms

Job description

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

What You'll Be Doing:

• Key driver in digital marketing strategy and technology to directly impact business targets.

• Plan and develop different marketing channels on Web & App (SEO/SEM, email, social media, retargeting and display advertising).

• Measure and report on the performance of all digital marketing campaigns.

• Identify trends and insights, and optimise spend and performance based on the insights.

• Brainstorm new and creative growth strategies to maximise conversions.

• Plan, execute, and measure experiments and conversion tests.

• Analyse and measure campaign performance through marketing metrics (web analytics tools).

• Strong focus on data tracking and analytics, and responsible for analysing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis.

• Utilise data and market trends to help inform and direct campaign planning initiatives, guide marketing strategy and product enhancements.

• Monitor trends and competitor insights to identify opportunities that can differentiate the brand.

• Develop engaging and innovative creatives for marketing campaigns across multiple channels.

• Apply out-of-the-box thinking to craft compelling visual and written content that captures attention and drives engagement.

• Drive demand generation, build brand awareness and generate leads for the sales team through performance marketing campaigns.

What We're Looking For:

• At least 3 years of relevant work experience.

• Demonstrated ability to work independently with efficiency.

• Experience with various paid marketing channels and technologies.

• Good knowledge of website analytics tools (e.g. Google Analytics).

• Demonstrable experience managing SEM, email marketing, social media and/or display advertising campaigns.

• Analytical, accountable and self-driven, with strong analytical skills that include the ability to see both granular and big-picture issues.

• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in a fast-growth environment, with exceptional organisation and multi-tasking skills.

• Ability to demonstrate strong communication, project management, interpersonal and organisational skills.

• Excellent interpersonal and communication skills; ability to work independently and in groups.

• Ability to adapt to a dynamic, extremely fast-paced tech start-up environment.