Performance Marketing Executive

99 Group (99.co | Rumah123 | SRX); Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

99 Group, a leading SE Asia real estate technology company, is seeking a Digital Marketing Lead to drive growth across Singapore and Indonesia. You will plan and execute multi-channel campaigns, measure performance with analytics, and optimise spend to boost conversions.

You will manage SEO/SEM, email, social, and display advertising, develop testing strategies, and report monthly insights to inform product and marketing decisions.

Qualifications

• 3+ years of experience in digital marketing.
• Strong knowledge of paid marketing channels.
• Analytical mindset with data-driven decision making.

Responsibilities

• Lead the digital marketing strategy to drive growth in Singapore and Indonesia.
• Plan and execute multi-channel campaigns (SEO/SEM, email, social, retargeting, display).
• Measure performance of campaigns and report insights to optimise spend and conversions.
• Develop experiments and conversion tests to improve results.
• Analyse campaign data and provide monthly insights to inform product and marketing decisions.

Skills

Digital marketing

SEO/SEM

Data analytics

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionise the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

What You'll Be Doing:

• Key driver in digital marketing strategy and technology to directly impact business targets.
• Plan and develop different marketing channels on Web & App (SEO/SEM, email, social media, retargeting and display advertising).
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Brainstorm new and creative growth strategies to maximise conversions.
• Plan, execute, and measure experiments and conversion tests.
• Analyse and measure campaign performance through marketing metrics (web analytics tools).
• Strong focus on data tracking and analytics, and responsible for analysing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis.
• Utilise data and market trends to help inform and direct campaign planning initiatives, guide marketing strategy and product enhancements.
• Monitor trends and competitor insights to identify opportunities that can differentiate the brand.
• Develop engaging and innovative creatives for marketing campaigns across multiple channels.
• Apply out-of-the-box thinking to craft compelling visual and written content that captures attention and drives engagement.
• Drive demand generation, build brand awareness and generate leads for the sales team through performance marketing campaigns.

What We're Looking For:

• At least 3 years of relevant work experience.
• Demonstrated ability to work independently with efficiency.
• Experience with various paid marketing channels and technologies.
• Good knowledge of website analytics tools (e.g. Google Analytics).
• Demonstrable experience managing SEM, email marketing, social media and/or display advertising campaigns.
• Analytical, accountable and self-driven, with strong analytical skills that include the ability to see both granular and big-picture issues.
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in a fast-growth environment, with exceptional organisation and multi-tasking skills.
• Ability to demonstrate strong communication, project management, interpersonal and organisational skills.
• Excellent interpersonal and communication skills; ability to work independently and in groups.
• Ability to adapt to a dynamic, extremely fast-paced tech start-up environment.

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.