Marketing Executive

RY FITNESS PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

RY FITNESS PTE. LTD. seeks a Marketing Executive to lead our digital presence, producing engaging video content for YouTube, Instagram, and Facebook while owning the company website to boost traffic through solid SEO practices.

You will shoot, edit, write copy, and design assets; optimize on-page and technical SEO; monitor analytics; and collaborate with developers on site speed. A dynamic, data-driven communicator, ready to grow our online brand.

Qualifications

• 1–3 years of proven experience in digital marketing, social media management, or content creation.
• Proficiency with mobile or DSLR video production and video editing software (Premiere Pro, CapCut, DaVinci Resolve, or Final Cut Pro).
• Hands-on experience with content management systems (e.g., WordPress) and foundational knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console).
• Strong written and verbal communication skills with a knack for writing compelling social hooks, video scripts, and clear web copy.
• A portfolio or link to past video/social campaigns, creative projects, or live web content is required with your application.

Responsibilities

• Content Creation & Video Production: Conceptualize, script, shoot, and edit content for Instagram Reels, Facebook, and YouTube.
• Design visual assets (carousels, banners, infographics) using Canva, Photoshop, or Illustrator.
• Website Management & SEO: Maintain WordPress/Webflow/Shopify content with up-to-date messaging and imagery; implement on-page and technical SEO.
• Analytics & Reporting: Track metrics with GA4, Search Console, and platform insights; translate data into actionable strategies.

Skills

Digital marketing

Video production

Video editing

SEO basics

Copywriting

Portfolio review

Tools

Premiere Pro

CapCut

DaVinci Resolve

Final Cut Pro

WordPress

Google Analytics 4

Google Search Console

Canva

Photoshop

Job description

We are seeking an energetic, creative, and data-driven Marketing Executive to lead our digital presence. In this role, you will be the creative engine behind our brand—producing engaging video and visual content across YouTube, Instagram, and Facebook—while taking ownership of our company website to drive traffic and search visibility through solid SEO practices.

If you love being behind the camera, know how to hook an audience in the first three seconds, and understand how search algorithms tick, we want to hear from you.

Key Responsibilities

Content Creation & Video Production

• Conceptualize, script, shoot, and edit short-form and long-form video content tailored for Instagram Reels, Facebook, and YouTube (long-form & Shorts).

• Stay ahead of social media trends, viral formats, audio tracks, and platform algorithm changes to keep our content fresh and engaging.

• Design complementary visual assets (carousels, banners, infographics) using tools like Canva, Photoshop, or Illustrator.

• Manage community interactions by engaging with comments, direct messages, and brand mentions to nurture an active audience.

Website Management & SEO

• Maintain and update company website content (CMS platforms like WordPress, Webflow, or Shopify), ensuring messaging, imagery, and product/service information remain current.

• Implement on-page and technical SEO strategies (keyword research, meta tags, URL structuring, image optimization, internal linking) to boost organic search rankings.

• Write SEO-friendly blog posts, landing page copy, and case studies that attract organic traffic and convert visitors into leads.

• Monitor website health, fix broken links, and collaborate with developers on site speed and user experience improvements.

Analytics & Reporting

• Track and report on core performance metrics across platforms (reach, engagement, video retention, CTR, organic search traffic, and keyword rankings) using tools like Google Analytics 4, Google Search Console, and native platform insights.

• Translate data insights into actionable strategies to continuously optimize content performance and conversion rates.

Requirements & Qualifications

• Experience: 1–3 years of proven experience in digital marketing, social media management, or content creation.

• Content & Video Skills: Proficiency with mobile or DSLR video production and video editing software (e.g., Premiere Pro, CapCut, DaVinci Resolve, or Final Cut Pro).

• SEO & Web Knowledge: Hands-on experience with content management systems (e.g., WordPress) and foundational knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).

• Copywriting: Strong written and verbal communication skills with a knack for writing compelling social hooks, video scripts, and clear web copy.

• Portfolio: A portfolio or link to past video/social campaigns, creative projects, or live web content is required with your application.