Marketing Manager

GLOBAL TRANSLATIONS; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

GLOBAL TRANSLATIONS is seeking an innovative and results-driven Marketing Manager to lead our brand and service promotions in Singapore. You will design and optimize integrated marketing strategies, manage budgets, and lead a small team to drive growth with data-informed campaigns.

The role requires a strong foundation in traditional and digital marketing, excellent leadership, and a proven ability to generate high-quality leads and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Solid understanding of core marketing principles and tactical execution.
• Proven experience in developing and managing marketing strategies and campaigns.
• Strong creative thinking and problem-solving abilities.
• Demonstrated leadership and project management skills.
• Knowledge of digital marketing, SEO, PPC, and social media trends.
• Excellent verbal and written communication skills.
• Proficiency with marketing software/tools (e.g., Google Analytics, CRM, email platforms, social media schedulers).
• Experience in marketing research, performance analysis, and reporting.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Evaluate and optimize marketing and pricing strategies to maximize ROI
• Analyze market trends and develop actionable forecasts
• Identify and pursue new business opportunities and leads
• Develop and implement marketing strategies to drive qualified traffic and boost visibility
• Plan, execute, and manage end-to-end marketing campaigns across multiple channels
• Utilize a mix of organic and paid acquisition methods, including content marketing, PPC, social media, email campaigns, events, and PR
• Create engaging and high-conversion content for websites, blogs, and digital platforms
• Build and maintain strong relationships with key partners, agencies, and vendors
• Prepare and manage the marketing budget on a quarterly and annual basis
• Approve and oversee the creation of marketing materials, including digital and print assets
• Measure and report performance of campaigns, gaining insights and making data-driven improvements
• Monitor consumer behavior and adjust campaigns to improve effectiveness

Skills

Core marketing principles

Strategic execution

Leadership

Project management

Digital marketing

SEO

PPC

Social media

Verbal communication

Written communication

Marketing software

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Analytics

CRM

Email platforms

Social media schedulers

Job description

About the Role:
Our company is looking for an innovative and results-driven Marketing Manager to lead our brand and service promotion efforts. This role involves optimizing marketing strategies, managing budgets, overseeing a small team, and driving business growth through creative and data-informed campaigns.

The ideal candidate will have a strong foundation in both traditional and digital marketing, excellent leadership skills, and a proven ability to generate high-quality leads and brand awareness.

Key Responsibilities:

• Evaluate and optimize marketing and pricing strategies to maximize ROI
• Analyze market trends and develop actionable forecasts
• Identify and pursue new business opportunities and leads
• Develop and implement marketing strategies to drive qualified traffic and boost visibility
• Plan, execute, and manage end-to-end marketing campaigns across multiple channels
• Utilize a mix of organic and paid acquisition methods, including content marketing, PPC, social media, email campaigns, events, and PR
• Create engaging and high-conversion content for websites, blogs, and digital platforms
• Build and maintain strong relationships with key partners, agencies, and vendors
• Prepare and manage the marketing budget on a quarterly and annual basis
• Approve and oversee the creation of marketing materials, including digital and print assets
• Measure and report performance of campaigns, gaining insights and making data-driven improvements
• Monitor consumer behavior and adjust campaigns to improve effectiveness

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Solid understanding of core marketing principles and tactical execution
• Proven experience in developing and managing marketing strategies and campaigns
• Strong creative thinking and problem-solving abilities
• Demonstrated leadership and project management skills
• Knowledge of digital marketing, SEO, PPC, and social media trends
• Excellent verbal and written communication skills
• Proficiency with marketing software/tools (e.g., Google Analytics, CRM, email platforms, social media schedulers)
• Experience in marketing research, performance analysis, and reporting
• Ability to work under pressure and meet deadlines