Global Performance Marketing & Campaign Strategist

SPH Media; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

SPH Media’s Chinese Media Group (CMG) seeks a Performance Marketing & Campaign Specialist to drive omnichannel campaigns, optimize ROI and raise brand engagement across Singapore, Asia, and beyond. You will work with internal teams to execute scalable marketing plans for CMG brands and coordinate across paid social, search, display and video channels.

The role requires 3+ years in media or digital marketing, strong analytics skills (GA4, Looker Studio, Tableau) and fluency in English and

Qualifications

• Degree/Diploma with at least 3 years in media, digital marketing or agency.
• Experience in media placement across channels (Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat) in Singapore and globally.
• Experience using marketing analytics and data visualization tools (GA4, Looker Studio, Tableau, Excel, Google Sheets).
• Experience in ad platforms integration with API/SDK or GTM.
• Strong knowledge of paid social, search, display, video and mobile.
• Excellent written and verbal English and Mandarin communication.
• Able to present and keep up with marketing trends and consumer behaviors.
• Proactive, detail-oriented, and good at project management; able to multitask and meet deadlines.
• Able to work independently and collaboratively; able to work on weekends for campaigns.

Responsibilities

• Develop omnichannel marketing efforts to drive digital performance, brand awareness and engagement.
• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social, SEM, email, etc.
• Coordinate with branding specialists, regional marketers, designers and operations to execute plans within budget.
• Research and develop top-to-mid funnel strategies using paid digital marketing to grow market share.
• Derive KPIs, monitor and report campaign performance to stakeholders; use insights to drive improvements.
• Assist with copywriting and creation of campaign artworks for owned platforms and social media.
• Liaise with stakeholders for approval of key artwork and materials; stay updated on industry trends.
• Build relationships with vendors and agencies; share knowledge within the B&M team and CMG.

Skills

Digital marketing

Campaign optimization

Multichannel advertising

English/Mandarin communication

Education

Degree or Diploma

Tools

GA4

Looker Studio

Tableau

Excel

Google Sheets

GTM

APIs/SDK

Job description

SPH Media’s Chinese Media Group (CMG) seeks a Performance Marketing & Campaign Specialist to drive omnichannel campaigns, optimize ROI and raise brand engagement across Singapore, Asia, and beyond. You will work with internal teams to execute scalable marketing plans for CMG brands and coordinate across paid social, search, display and video channels.

The role requires 3+ years in media or digital marketing, strong analytics skills (GA4, Looker Studio, Tableau) and fluency in English and