Head of Performance & Growth Marketing

CMC Markets Singapore Pte Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Benefits offered by this job

Birthday off (not stated)

Job summary

CMC Markets Singapore Pte Ltd is seeking a Senior Marketing Manager to lead brand and performance marketing initiatives in Singapore and the region. You will develop and execute marketing strategies to drive business growth and strengthen the CMC brand, while overseeing the digital/performance marketing function in SG.

The role requires 12–15+ years in marketing, a tertiary qualification in Marketing/Comms/Business, and a hands-on leadership style with strong analytical skills.

Qualifications

• 12-15+ years in marketing, preferably with experience in digital/performance marketing and/or growth marketing.
• Tertiary qualification in Marketing, Communications, Business or a related field of study
• Creative and articulate with a good understanding of brand and natural commercial mindset
• Previous experience building and managing brands and budgets
• Experience working with agencies
• Advanced knowledge of Microsoft Word, PowerPoint and Excel
• Project management and organisational skills
• Previous managerial experience would be a plus
• Data driven, strong numeral literacy
• Happy and able to work both individually and within a team
• Strong attention to detail and ability to manage a varied workload and tight deadlines
• Strong relationship management and organisational skills

Responsibilities

• Drive brand and marketing strategies for Singapore with a focus on performance marketing and social/digital initiatives
• Be a brand advocate within the SG office ensuring collateral, promotional items, ATL and digital content meet brand guidelines
• Lead annual marketing plans for Singapore aligning campaigns with business and brand objectives
• Build and manage sponsorships and strategic partnerships in Singapore
• Report on campaign performance and budgeting; optimize to meet targets
• Oversee the digital/performance marketing function and manage a 3rd party agency
• Set digital strategy for Singapore across Search, Display, Paid Social, Mobile, Affiliates and SEO
• Own Paid Digital channels and build framework for full funnel acquisition and brand lead strategies
• Analyze and optimize performance of digital growth initiatives and prioritize opportunities

Skills

Digital marketing

Growth marketing

Brand management

Agency management

Budget management

Data driven

Project management

Leadership

Communication

Education

Tertiary qualification in Marketing, Communications, Business

Tools

MS Word

PowerPoint

Excel

Job description

Senior Marketing Manager

Department: Marketing

Reporting to: Head of Marketing, Asia

About CMC Markets:

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.

Why you’ll love working at CMC Markets:

Growth: CMFAS (Financial Regulatory) qualification, LinkedIn learning, internal opportunities, intensive training and support from the L&D team. Team: You’ll work alongside a collaborative and diverse team Social: We have our own in-house Culture Club that organises a bunch of activities such as parties, dinners, networking events, bowling etc. Perks: Day off for your birthday, free breakfast and coffee every day, additional day of leave after each year of service, volunteer opportunities, discounted rates at various retail stores.

As CMC Markets continues to see strong growth in both existing and new markets, we're searching for a Senior Marketing Manager to help drive the ongoing management of CMC brand and performance marketing activities in Singapore. In this role, you will be responsible for developing and executing marketing initiatives to drive business and brand growth in Singapore and the region, as well as managing the digital/performance marketing function in SG.

ROLE AND RESPONSIBILITIES

To be successful in the role, you will need to have experience driving brand and marketing strategies, be adept at managing social media/digital campaigns, and be comfortable overseeing performance marketing activations. You'll need strong communication skills to engage with a broad range of stakeholders from various departments.

Brand

• Work with the Head of Marketing to drive marketing strategies for CMC in Singapore with a focus on performance marketing and social and digital initiatives
• Be a brand advocate within the SG office, ensuring all collateral, promotional items, ATL and digital content are at the highest standard and within brand guidelines
• Support the Head of Marketing to lead and deliver the annual marketing plans for CMC in Singapore, ensuring alignment of marketing campaigns with business and brand objectives
• Support the Head of Marketing in building and managing sponsorships and strategic partnerships in Singapore
• Day-to-day reporting and budget management to ensure campaigns are optimised to meet performance targets.
• Ongoing optimisation and reporting of all campaigns including detailed monthly and quarterly reports on campaign performance – how they performed against set KPls and stakeholder recommendations for ongoing distribution
• Marketing administrative duties and supporting the Head of Marketing with the management of the annual marketing budgets for Singapore

Digital/Performance Marketing

• Setting the digital strategy, and executing the plans to scale growth in Search, Display,
  Paid Social, Mobile, Affiliates and SEO for Singapore
• Manage the digital marketing function in Singapore and leading on the management of the 3rd party digital marketing agency in Singapore to ensure media planning across digital drives brand recall, considering and ultimately acquisition
• Collectively take ownership of all Paid Digital channels (affiliates, ASA Google ads, Meta, X, YouTube, Reddit, etc) and build infrastructure and framework to drive both acquisition and brand lead strategies and deliver full funnel optimisation
• Analyse and optimise the performance of digital and growth initiatives and prioritise opportunities for improvement and growth.

It will occasionally be necessary to work on public holidays, evenings or weekend, by mutual agreement, with time off earned in lieu.

KEY SKILLS AND EXPERIENCE

• 12-15+ years in marketing, preferably with experience in digital/performance marketing and/or growth marketing
• Tertiary qualification in Marketing, Communications, Business or a related field of study
• Creative and articulate with a good understanding of brand and natural commercial mindset
• Previous experience building and managing brands and budgets
• Experience working with agencies
• Advanced knowledge of Microsoft Word, PowerPoint and Excel
• Project management and organisational skills
• Previous managerial experience would be a plus
• Data driven, strong numeral literacy
• Happy and able to work both individually and within a team
• Strong attention to detail and ability to manage a varied workload and tight deadlines
• Strong relationship management and organisational skills

KEY OBJECTIVES/KPIS:

• Brand awareness, consideration and customer acquisition
• Marcom Budget
• ROI
• As per performance review

KEY RELATIONSHIPS

• Marketing colleagues
• Legal & compliance
• Regional marketing managers
• Web development
• Product development
• Client services
• Sales

COMPETENCIES

• Creative and resilient mindset with strong problem-solving skills
• Communication
• Commercial acumen
• Teamwork
• Customer focus
• Ability to execute projects on deadline in an ever-changing environment
• Positive attitude

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and can do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

The Company reserves the right to review, alter and amend job descriptions from time to time in line with business requirements.