Performance Creative Strategist — Scale a DTC Wellness Brand

Maneuver Marketing; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maneuver Marketing is seeking a Performance Creative Strategist (AppLovin) to drive scalable customer acquisition for our DTC supplements brand. You will own the creative strategy across multiple SKUs, testing, learning, and building repeatable systems to optimize performance.

Collaborate with Growth & Creative teams to shape concepts, influence campaign decisions, and grow the channel from the ground up. The role targets a female demographic 35–65, leveraging direct response thinking and strong

Qualifications

• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising.
• Strong experience developing ad concepts for paid acquisition channels.
• Deep familiarity with creative testing methodologies.
• Ability to think strategically across multiple SKUs and offers.
• Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.

Responsibilities

• Build the AppLovin Creative Playbook, establishing testing principles and performance patterns.
• Conduct in-depth performance creative research on ad patterns, hooks, formats and messaging angles.
• Execute a structured testing roadmap across concepts, hooks, angles, offers, formats and messaging variations.
• Influence media buying decisions by interpreting creative performance and spend allocations.
• Create direct response ad concepts that attract attention and drive action across multiple SKUs and offers.
• Apply performance learnings across a portfolio of products while maintaining disciplined testing.
• Identify conversion bottlenecks and propose creative solutions improving acquisition efficiency.

Skills

Performance creative

Creative strategy

Growth advertising

Paid acquisition

Strategic thinking

Job description

Maneuver Marketing is seeking a Performance Creative Strategist (AppLovin) to drive scalable customer acquisition for our DTC supplements brand. You will own the creative strategy across multiple SKUs, testing, learning, and building repeatable systems to optimize performance.

Collaborate with Growth & Creative teams to shape concepts, influence campaign decisions, and grow the channel from the ground up. The role targets a female demographic 35–65, leveraging direct response thinking and strong