TikTok Growth Creative Strategist

Maneuver Marketing; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to drive growth for our DTC supplements brand. You will own creative strategy across organic, paid, and TikTok Shop, turning platform insights into scalable content that fuels customer acquisition and conversion.

Our ideal candidate brings 5+ years in DTC creative strategy, a strong portfolio of short-form content, and deep TikTok knowledge. Join a fast-growing team shaping performance-driven narratives that resonate with a female

Qualifications

• 5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok Shop.
• Strong portfolio showcasing short-form content, direct response thinking, and understanding of on-feed performance.
• Deep familiarity with TikTok, trends, creator dynamics, paid creative best practices, and shopping behavior.
• Experience developing concepts across organic and paid social with platform-native storytelling.
• Strong grasp of creative testing methodologies and how to evaluate hooks, formats, messaging, and visuals.
• Ability to bridge brand, content, and performance thinking to create engaging, conversion-oriented work.
• A passion for psychology, storytelling, video, design, and consumer behavior.
• Proactive engagement with emerging trends, creators, platform changes, and best practices.

Responsibilities

• Own the creative strategy for TikTok as a growth channel, unlocking acquisition and conversion through platform-native content.
• Develop concepts across organic TikTok, paid ads, and TikTok Shop to support awareness and revenue.
• Translate insights into repeatable creative frameworks scalable across products and campaigns.
• Build and refine a testing pipeline for TikTok creatives, including hooks, formats, concepts, and offers.
• Partner with internal teams and creators to launch, evaluate, and iterate quickly.
• Create content for different funnel stages—from awareness to purchase intent.

Skills

TikTok Shop

Creative strategy

Growth marketing

Direct response

Platform-native storytelling

Content development

TikTok trends

Job description

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to drive growth for our DTC supplements brand. You will own creative strategy across organic, paid, and TikTok Shop, turning platform insights into scalable content that fuels customer acquisition and conversion.

Our ideal candidate brings 5+ years in DTC creative strategy, a strong portfolio of short-form content, and deep TikTok knowledge. Join a fast-growing team shaping performance-driven narratives that resonate with a female