Paid Media Operations Lead, APAC

TikTok; Singapore; On-site; SGD 120,000 - 210,000; Full time

Job summary

TikTok is seeking a Paid Media Operations Lead to drive APAC campaign delivery from Singapore. You will partner with internal teams, agencies, and external partners to optimise multi-channel media spend and align tactics with global and local strategies.

This role requires a hands-on approach, strong data-driven decision making, and cross-functional collaboration. Join a fast-growing, collaborative team and contribute to building scalable paid media operations while delivering measurable impact

Qualifications

• Bachelor’s degree or above in a relevant field or equivalent experience.
• Significant experience in planning and buying media offline and online with knowledge of regional contexts.
• Experience working with international teams and familiarity with Korea/Japan markets is a must.
• Experience in campaign operations or performance optimization in an agency/paid media function preferred.
• Strong communication and coordination skills with project management experience.

Responsibilities

• Lead APAC Paid Media team delivery and operational excellence across marketing campaigns.
• Collaborate with internal teams, agencies, and external partners to develop briefs and execute media buys.
• Drive multi-channel media strategy and optimize spend using data-driven insights.
• Improve campaign operations processes, tools, and workflows.
• Escalate and manage dynamic campaign changes; align with global/local strategies.
• Share knowledge to grow the paid media function and keep up with industry trends.
• Analyze campaign effectiveness and communicate actionable insights to the marketing team.
• Build relationships with external suppliers and align execution with paid media strategy.
• Work with agency accounts managers to translate ideas into executable tasks.

Skills

Media planning

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Campaign optimization

Analytical mindset

Education

Bachelor’s degree or above

Tools

Media buying platforms

Job description

Responsibilities

Our Company will be prioritizing applicants who have a current right to work in Singapore, and do not require our Company's sponsorship of a visa.

About the Team

Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok’s presence and growth across APAC. We thrive on collaboration, innovation, and pursuing excellence in everything we do.

Responsibilities

Lead and support APAC paid media campaign delivery by working closely with internal teams, agencies, and external partners. Drive multi-channel media strategy, ensure operational excellence, optimise performance through data-driven insights, and continuously improve processes and ways of working. Act as a key liaison between stakeholders, manage execution aligned to global and local strategy, and contribute to innovation and capability-building within the paid media team.

As Paid Media Operations Lead, you will:

• - Play a lead role within the APAC Paid Media team, supporting the delivery and operational excellence of paid media campaigns within marketing and our cross function collegues
• - Collaborating with internal marketing and other cross-functional teams to develop media briefs and oversee the development as well as tactical execution of media buys, ensuring strategic direction and timelines are clearly communicated
• - Driving marketing initiatives by leveraging multi-channel, holistic media strategy including, but not limited to digital and traditional offline channels
• - Can work autonomously, as well as collaboratively across all levels. Support the development and continuous improvement of campaign operations processes, tools and workflows
• - Support your managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & OKRs. Act as a point of escalation and manage dynamic situations including campaign operation changes.
• - Increase knowledge of different paid media functions in the team, providing market context and contributing to ‘what’s next’.Help develop the paid media department by being innovative and sharing knowledge and processes.
• - Analyzing the effectiveness of media campaigns to better optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goals
• - Foster relationships with external suppliers from a strategic & project point of view.
• - Partner with internal stakeholders to align campaign execution with the overarching paid media strategy
• - Execute local media planning in alignment with global/local guidances. Secure media channels in collaboration with external agencies/partners, ensuring all marketing activations are relatable to targeted audiences and contribute to build brand trust
• - Work closely with agency accounts managers, ensure that campaign ideas, strategies and objectives are converted into tangible tasks. Liaise with local and global peers to share and implement planning principles

Qualifications

Minimum Qualification(s)

• - Bachelor’s degree or above, preferably in marketing, advertising, technology and/or media related study.
• - Significant working experience in media planning and buying both offline and online, familiar with local context and trends of media, including but not limited to TV, radio, magazines, and social media.
• - Experience working with international teams and familiarity with the media landscape in Korea/Japan is a must
• - Experience in campaign operations, media implementation or performance optimization roles in an agency/paid media related function preferred
• - Strong communication and coordination skills, familiarity with project management tools, methodologies, and best practices

Preferred Qualification(s)

• - Intellectual curiosity and ready to learn new skills and knowledge. Good business/data analytical and problem-solving abilities.
• - Global mindset. Strong collaborative skills, experience working with multicultural teams across different functions, highly preferred
• - Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.