Integrated Marketing Communications Manager - Acquisitions (APAC)

TikTok; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

TikTok is hiring an Integrated Marketing Communications Manager - Acquisitions (APAC) to lead B2B acquisition marketing across SEA/APAC. You will collaborate with Product, Sales, Marketing and Partnerships to craft strategies that identify, engage, and convert new enterprise clients through agencies, ecosystem partners, and industry associations.

The role manages CRM, MQL tracking, data governance, and budgets, analyzes channel performance, and reports on OKRs and QBRs.

Qualifications

• Minimum 5 years in marketing or related fields.
• Strong ability to operate in a fast-growing APAC context.
• Proven leadership and cross-functional collaboration.
• Experience with demand generation and lead management.

Responsibilities

• Develop and lead B2B acquisition marketing strategies to identify, engage, and convert new clients through media and creative agencies, ecosystem partners, and industry associations.
• Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.
• Independently lead high-impact, cross-functional projects with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
• Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
• Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives
• Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Skills

Marketing

Leadership

APAC knowledge

Lead generation

Customer acquisition

Job description

Integrated Marketing Communications Manager - Acquisitions (APAC)

Location:

Employment Type:

Regular

Job Code:

A174431A

Responsibilities

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

• Develop and lead B2B acquisition marketing strategies to identify, engage, and convert new clients through media and creative agencies, ecosystem partners, and industry associations.
• Manage end-to‑end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.
• Independently lead high‑impact, cross‑functional projects in collaboration with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
• Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
• Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives
• Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Qualifications

Minimum Qualification(s)

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture across APAC markets.
• A team player and collaborator, strong relationship‑building and leadership skills.
• Proven experience in customer acquisition, demand generation, lead management, or business development, with a strong track record of driving lead generation, MQL conversion, and pipeline growth through data‑driven strategies and cross‑functional collaboration.

Preferred Qualification(s)

• Experience with acquisition, demand generation and lead generation, preferably from Enterprise and SaaS companies
• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross‑functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Experience in media, advertising or technology industries.

Job Information

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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