Agency Partner Manager - Emerging Market

TikTok; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TikTok is seeking a senior partnerships professional in Singapore to cultivate agency and partner relationships, lead data-driven conversations, and drive growth across campaigns. You will guide GTM strategies, optimize budgets, and collaborate with Sales, Product, and Marketing to expand TikTok's agency ecosystem.

The role emphasizes managing a diverse partner portfolio, delivering measurable business impact, and acting as a trusted advisor to clients while aligning with cross-functional teams.

Qualifications

• Minimum 5 years of relevant experience working closely with agencies, resellers, consulting businesses
• Experience in digital advertising, marketing, consulting, or campaign optimization (agency or in-house)
• Hands-on experience managing and executing performance-driven digital campaigns
• Strong analytical mindset with the ability to translate data into clear, actionable insights
• Detail-oriented, proactive, and driven by delivering measurable business impact
• Confident communicator who can clearly articulate the value and potential of TikTok for Business

Responsibilities

• Cultivate and elevate meaningful, long-term partnerships with media and digital agencies and TikTok Shop partners
• Build strong relationships across all levels, from C-suite to operations
• Harness data, insights, and benchmarks to lead strategic conversations that unlock growth opportunities
• Develop high-impact strategies including scaling, transformation, insights, and budget optimization
• Manage a diverse portfolio of agency partners at scale and monitor performance
• Onboard new clients and accelerate their future growth
• Translate client insights into actionable feedback for cross-functional teams
• Collaborate with Sales, Product, and Marketing to strengthen the agency ecosystem

Skills

Analytical mindset

Communication skills

Detail oriented

Agency partnerships

Campaign management

Tools

Tableau

Job description

About the Team

Responsibilities

• Cultivate and elevate meaningful, long-term partnerships with media and digital agencies, as well as TikTok Shop partners, driving mutual growth and shared success.
• Build strong, trusted relationships across all levels, from C-suite leaders to operational teams, positioning TikTok as a strategic partner of choice.
• Harness data, insights, and industry benchmarks to lead impactful strategic conversations that unlock growth opportunities for agencies and their clients.
• Champion agency success by developing high-impact strategies, including:
  • Guiding agencies through scaling and transformation
  • Delivering creative insights and best-in-class practices
  • Advising on budget optimization and revenue growth strategies
• Manage a diverse portfolio of agency partners at scale, proactively monitoring performance and maintaining clear, consistent communication.
• Serve as a trusted advisor and primary point of contact, supporting agencies in onboarding new clients and accelerating their future growth.
• Anticipate challenges and act decisively—leveraging experience and insights to troubleshoot issues while proactively shaping sustainable growth strategies.
• Act as the voice of your partners by translating client insights into actionable feedback for cross-functional teams (Ads Review, Finance, Product), ensuring an exceptional end-to-end experience.
• Collaborate across Sales, Product, and Marketing teams to strengthen the broader agency ecosystem and drive strategic business impact.

Our Company will be prioritizing applicants who have a current right to work in Singapore, and do not require Our Company's sponsorship of a visa.

Qualifications

Minimum Qualification(s)

• Minimum 5 years of relevant experience working closely with agencies, resellers, consulting businesses
• Experience in digital advertising, marketing, consulting, or campaign optimization (agency or in‑house)
• Hands‑on experience managing and executing performance‑driven digital campaigns
• Strong analytical mindset with the ability to translate data into clear, actionable insights
• Detail‑oriented, proactive, and driven by delivering measurable business impact
• Confident communicator who can clearly articulate the value and potential of TikTok for Business

Preferred Qualification(s)

• A growth mindset with a passion for staying ahead of the latest marketing and advertising trends
• Experience using BI tools such as Tableau
• Exposure to go‑to‑market (GTM) strategy or product marketing within a media or tech platform
• Strong data analysis capabilities

  About TikTok

  TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

  Why Join Us

  Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

  We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

  Diversity & Inclusion

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.