Industry Operations Lead - Global Accounts

TikTok; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

TikTok is seeking a strategic, data-driven leader for Global Accounts to establish and drive partnerships with top advertisers and brands in APAC and METAP. You will develop frameworks, analyze opportunities, and design measurable solutions to grow revenue and client success across Beauty, FMCG and Tech.

The role requires consultative selling, excellent communication, and collaboration with sales teams and cross-functional partners to deliver holistic, scalable programs and insights.

Qualifications

• 10+ years in account management/client solutions/business development roles in digital marketing, product, consulting, communications, or internet technology.
• Expert understanding of the media landscape, brand building, marketing and commerce for large global brands operating in the region.
• Strategic thinker with a proven track record of designing and executing initiatives from the ground-up that drive business performance and organizational impact.
• Ability to gather, analyze and present data to identify actionable insights around the state of the business and build actionable next steps to improve performance.
• Solid knowledge of tracking, attribution, and measurement logic; experience using major tools like GA4, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge.
• Excellent communicator and presenter, with good interpersonal skills.

Responsibilities

• Support the most mature Global Accounts advertisers across Beauty, FMCG and Tech in APAC and METAP.
• Identify, analyze and address the biggest opportunities for advertisers and brands that line up with their immediate and long-term business and marketing objectives.
• Design strategic and actionable frameworks and solutions through close collaboration with internal (sales teams and XFN) and external stakeholders (across global and regional teams).
• Design structured experimentation opportunities for advertisers to test new marketing/media approaches and new business models that unlock growth.
• Execute initiatives/programs at scale throughout the year via alignment/influence with internal (sales teams and XFN) stakeholders and external clients (across global and regional teams).
• Ensure these drive Global Accounts revenue priorities, opportunity-mapping insights from product adoption, individual markets, clients/categories/brands and more alongside Global Account Directors.
• Contribute to the strategic direction of the Global Accounts team; leveraging account and market-level insights to inform the short- and long-term strategy.
• This is a client-facing role that requires consultative selling, relationship building and influencing via data and insights with clients across levels of seniority.

Skills

Account management

Client solutions

Business development

Digital marketing

Data analysis

GA4

MMPs

Pixel implementation

Brand Lift Studies

Tools

GA4

MMPs

Pixel implementation

Brand Lift Studies

Job description

Responsibilities

About the team: The Global Accounts team plays a critical role in establishing and leading strategic partnerships between TikTok and the world's biggest advertisers and brands. We are looking for a strategic, data-driven and commercially-savvy leader who is able to anticipate the needs of the most advanced Global Accounts advertisers and the verticals they operate in. They will develop deep analysis, innovative marketing/media/commerce frameworks and measurable solutions to drive long-term growth of these advertisers. The right candidate must be a consultative thought‑leader with strong commercial acumen, helping high‑touch clients achieve their business and marketing objectives in a fast paced, rapidly evolving environment. Cross‑functional collaboration with sales teams and XFN is a must to provide holistic solutions that cover product/platform, vertical and market‑level expertise.

• Support the most mature Global Accounts advertisers across Beauty, FMCG and Tech in APAC and METAP.
• Identify, analyze and address the biggest opportunities for advertisers and brands that line up with their immediate and long‑term business and marketing objectives.
• Design strategic and actionable frameworks and solutions through close collaboration with internal (sales teams and XFN) and external stakeholders (across global and regional teams).
• Design structured experimentation opportunities for advertisers to test new marketing/media approaches and new business models that unlock growth.
• Execute initiatives/programs at scale throughout the year via alignment/influence with internal (sales teams and XFN) stakeholders and external clients (across global and regional teams).
• Ensure these drive Global Accounts revenue priorities, opportunity‑mapping insights from product adoption, individual markets, clients/categories/brands and more alongside Global Account Directors.
• Contribute to the strategic direction of the Global Accounts team; leveraging account and market‑level insights to inform the short‑ and long‑term strategy.
• This is a client‑facing role that requires consultative selling, relationship building and influencing via data and insights with clients across levels of seniority.

Qualifications

Minimum Qualifications

• 10+ years in account management/client solutions/business development roles in digital marketing, product, consulting, communications, or internet technology.
• Expert understanding of the media landscape, brand building, marketing and commerce for large global brands operating in the region.
• Strategic thinker with a proven track record of designing and executing initiatives from the ground‑up that drive business performance and organizational impact.
• Ability to gather, analyze and present data to identify actionable insights around the state of the business and build actionable next steps to improve performance.
• Solid knowledge of tracking, attribution, and measurement logic; experience using major tools like GA4, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge.
• Excellent communicator and presenter, with good interpersonal skills.

Preferred Qualifications

• Proactive, positive and exemplifies a growth mindset.
• Flexible team player who navigates a fast‑paced and often ambiguous environment well.
• Highly organized and self‑motivated individual that is equally comfortable supporting team members and taking the lead with senior stakeholders.
• Experience managing performance advertisers with a deep understanding of their triggers/barriers is a plus.
• E‑commerce and Creative/Brand Strategy experience is a plus.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.