APAC Paid Media Operations Lead

TikTok; Singapore; On-site; SGD 120,000 - 210,000; Full time

Job summary

TikTok is seeking a Paid Media Operations Lead to drive APAC campaign delivery from Singapore. You will partner with internal teams, agencies, and external partners to optimise multi-channel media spend and align tactics with global and local strategies.

This role requires a hands-on approach, strong data-driven decision making, and cross-functional collaboration. Join a fast-growing, collaborative team and contribute to building scalable paid media operations while delivering measurable impact

Qualifications

• Bachelor’s degree or above in a relevant field or equivalent experience.
• Significant experience in planning and buying media offline and online with knowledge of regional contexts.
• Experience working with international teams and familiarity with Korea/Japan markets is a must.
• Experience in campaign operations or performance optimization in an agency/paid media function preferred.
• Strong communication and coordination skills with project management experience.

Responsibilities

• Lead APAC Paid Media team delivery and operational excellence across marketing campaigns.
• Collaborate with internal teams, agencies, and external partners to develop briefs and execute media buys.
• Drive multi-channel media strategy and optimize spend using data-driven insights.
• Improve campaign operations processes, tools, and workflows.
• Escalate and manage dynamic campaign changes; align with global/local strategies.
• Share knowledge to grow the paid media function and keep up with industry trends.
• Analyze campaign effectiveness and communicate actionable insights to the marketing team.
• Build relationships with external suppliers and align execution with paid media strategy.
• Work with agency accounts managers to translate ideas into executable tasks.

Skills

Media planning

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Campaign optimization

Analytical mindset

Education

Bachelor’s degree or above

Tools

Media buying platforms

Job description

TikTok is seeking a Paid Media Operations Lead to drive APAC campaign delivery from Singapore. You will partner with internal teams, agencies, and external partners to optimise multi-channel media spend and align tactics with global and local strategies.

This role requires a hands-on approach, strong data-driven decision making, and cross-functional collaboration. Join a fast-growing, collaborative team and contribute to building scalable paid media operations while delivering measurable impact