Paid Media & Client Success Executive

CINTRA CONSULTANCY PTE. LTD.; Singapore; Hybrid; SGD 48,000 - 72,000; Full time

Job summary

Cintra Marketing is seeking a Digital Marketing & Account Executive to manage paid media campaigns and serve as the main day-to-day contact for assigned clients. This hybrid role combines hands-on campaign management with client servicing to deliver measurable results and strong relationships.

You will drive performance across Meta, Google, TikTok, Xiaohongshu and other platforms, coordinate work with internal teams and external partners, and provide KPI-based reporting to clients.

Qualifications

• Diploma or degree in Marketing, Business, Communications or a related field.
• Relevant experience in performance marketing, digital advertising or client account management.
• Hands-on experience managing campaigns on Meta Ads and Google Ads.
• Experience with TikTok Ads, Xiaohongshu or other digital advertising platforms is advantageous.
• Familiarity with campaign tracking, analytics and reporting tools.
• Ability to interpret performance data and turn findings into practical recommendations.

Responsibilities

• Plan, build, launch and manage paid campaigns across Meta, Google, TikTok, Xiaohongshu and other relevant platforms.
• Manage campaigns for client accounts and Cintra Marketing’s own marketing activities.
• Set up campaign structures, audiences, bidding strategies, budgets and technical back-end requirements according to platform best practices.
• Review campaign delivery and tracking accuracy before scaling advertising spend.
• Write and coordinate ad copy, and brief or assemble suitable static, video and carousel creatives.
• Monitor campaign performance regularly and optimise bids, budgets, audiences, placements and creatives.
• Conduct A/B testing to improve campaign results over time.
• Manage budget pacing to prevent over-spending or under-spending against agreed monthly budgets.
• Set up and maintain tracking, analytics and reporting systems.
• Prepare performance reports based on agreed objectives and KPIs.
• Stay updated on platform developments, advertising formats and policy changes.
• Identify and communicate risks, including underperformance, tracking issues, budget concerns and advertising rejections.
• Manage multiple accounts while maintaining organised access, documentation and campaign records.

Skills

Performance Marketing

Campaign Management

Client Relationships

Digital Advertising

Meta Ads

Google Ads

TikTok Ads

Xiaohongshu Ads

Analytics & Reporting

Education

Marketing/Business Degree

Tools

Meta Ads

Google Ads

TikTok Ads

Xiaohongshu Ads

Job description

Cintra Marketing is seeking a Digital Marketing & Account Executive to manage paid media campaigns and serve as the main day-to-day contact for assigned clients. This hybrid role combines hands-on campaign management with client servicing to deliver measurable results and strong relationships.

You will drive performance across Meta, Google, TikTok, Xiaohongshu and other platforms, coordinate work with internal teams and external partners, and provide KPI-based reporting to clients.