Digital Marketing Executive

BEAUTIFUL MUM @ ORCHARD PTE. LTD.; Singapore; On-site; SGD 42,000 - 54,000; Full time

Job summary

Beautiful Mum @ Orchard Pte. Ltd. is seeking a hands-on Digital Marketing Executive to lead campaigns across Google Ads, Meta, YouTube, TikTok and Xiaohongshu.

You will optimize for leads, sales and brand growth, track performance, and share insights with stakeholders. You’ll collaborate with KOLs, plan content for social platforms, write catchy headlines, and assist with visuals. The role requires a degree in marketing or related field, 1+ year in digital marketing, and strong data-driven

Qualifications

• 1+ year of hands-on experience in digital marketing.
• Degree in Marketing, Communications, Business, or related field.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.
• Creative thinker with branding and storytelling.
• Data-driven and comfortable with analytics tools.
• Excellent communication and project management skills.

Responsibilities

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.
• Handle ad-hoc marketing tasks as required.

Skills

Digital marketing

Google Ads

Meta Ads

TikTok Ads

Xiaohongshu

SEO

Content creation

Data analysis

Cross-channel

Creativity

Storytelling

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Meta Ads

TikTok Ads

Xiaohongshu

Job description

Job Info:

Monday to Friday 10am - 7pm

What You’ll Do:

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.
• Handle ad-hoc marketing tasks as required.

Requirements:

• Degree in Marketing, Communications, Business, or related field.
• 1+ year of hands-on experience in digital marketing.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.
• Creative thinker with a flair for branding and storytelling.
• Data-driven and comfortable with analytics tools.
• Excellent communication and project management skill