Overseas Advertising Data Strategy Product Manager

serafino pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

serafino pte. ltd.

in Singapore is seeking a senior data analyst to own data analysis and strategy optimization for the overseas ad network, driving improvements in ROAS, LTV, and scalability. You will work closely with Data Science and Recommendation teams to analyze multi-sourced data, identify key drivers, and design scalable strategies (e.g., bidding, budget allocation) while building reusable methodologies.

Qualifications

• 8+ years in advertising or data-related roles with strong analytical skills.
• Fluent in English; able to collaborate with global teams in a fast-paced environment.
• Strong cross-functional collaboration and ownership mindset.

Responsibilities

• Own data analysis and strategy optimization for the overseas ad network to improve ROAS and LTV.
• Collaborate with Data Science and Recommendation teams to analyze multi-sourced data and design scalable strategies.
• Lead development of an in-house data diagnostics platform for efficient issue diagnosis and data-driven decision making.

Skills

Ad data analysis

Recommendation systems

Cross-functional collaboration

English fluency

Strategic thinking

Job description

Roles & Responsibilities

• Owndataanalysisandstrategyoptimizationfortheoverseasadnetwork,leveraging
  advertiserandindustryinsightstodriveimprovementsinROAS,LTV,andscalability;
  
• WorkcloselywithDataScienceandRecommendationteamstoanalyze
  multi-sourcedata,identifykeydrivers,anddesignscalable2.strategies
  (e.g.,bidding,budgetallocation,coldstart),whilebuildingreusablemethodologies;
  
• Leadthedevelopmentofinhousedatadiagnosticsplatform,toenableefficientissue
  diagnosis anddata-drivendecision-making;

Preferred Qualifications

• 8+yearsofexperienceinadvertisingordata-relatedroles,
  withstronganalyticalskillsandsolidunderstandingofadrecommendationsystems;
  gaming/datasciencebackgroundisaplus;
  
• FluentinEnglish, abletocollaboratewithglobalteamsandhandleafast-paced,
  high-pressureenvironment;
  
• Strongcross-functionalcollaborationskills,witharesult-drivenmindsetandstrongownership;