Outreach & Events Strategy Lead

National University of Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

National University of Singapore is seeking a dynamic marketing and outreach professional to lead initiatives strengthening the School's engagement with prospective students, industry partners, alumni, government agencies, and the broader community.

The role involves conceptualising and delivering impactful outreach programmes and major events to elevate the School's profile and support strategic objectives.

Qualifications

• Degree in Marketing, Business, Communications, Event Management, or related discipline.
• 5–8 years of relevant experience in marketing, outreach, stakeholder engagement, and event management.
• Experience planning and managing large-scale internal and external events.
• Strong stakeholder management and partnerships skills.
• Excellent organisational and project management capabilities.
• Strong written, verbal, and interpersonal communication skills.
• Confident and comfortable with public speaking, delivering presentations, and emceeing events.
• Proactive, collaborative, and adaptable working style with strong attention to detail.
• Experience in higher education, public sector, or purpose-driven organisations.
• Willingness to work occasional evenings and weekends to support outreach activities and events.

Responsibilities

• Develop and implement integrated marketing and outreach plans to support the School's strategic objectives.
• Plan and execute marketing campaigns across digital and offline channels to promote programmes, events, and key initiatives.
• Develop marketing and promotional materials for outreach activities and events.
• Monitor campaign performance and engagement metrics to evaluate effectiveness and identify opportunities for improvement.
• Build and maintain strong relationships with schools, industry partners, government agencies, community organisations, alumni, and other external stakeholders.
• Identify and develop partnership opportunities to expand the School's outreach and engagement efforts.
• Represent the School at networking events, outreach activities, exhibitions, and partner engagements.
• Lead the planning and execution of Open House, student recruitment activities, outreach programmes, conferences, workshops, industry engagements, competitions, and community events.
• Manage end-to-end event planning, including budgeting, timelines, procurement, vendor management, logistics, risk management, and post-event evaluation.
• Coordinate with faculty, administrative units, students, vendors, and external partners to deliver high-quality event experiences.
• Develop event programmes, scripts, briefing materials, presentations, and promotional collateral.
• Be comfortable emceeing events, facilitating panel discussions where required, delivering presentations, and engaging audiences of varying sizes.
• Lead or support strategic outreach and engagement projects across the School.
• Manage multiple projects simultaneously while ensuring timely delivery and effective stakeholder coordination.
• Track key performance indicators and prepare reports to evaluate the success and impact of outreach and engagement initiatives.
• Undertake other duties as assigned.

Skills

Marketing

Outreach

Stakeholder engagement

Event management

Public speaking

Communications

Education

Degree in Marketing or related discipline

Tools

Microsoft Office

Canva

Digital marketing tools

Job description

National University of Singapore is seeking a dynamic marketing and outreach professional to lead initiatives strengthening the School's engagement with prospective students, industry partners, alumni, government agencies, and the broader community.

The role involves conceptualising and delivering impactful outreach programmes and major events to elevate the School's profile and support strategic objectives.