Brand Assistant Manager SEA

Guardian Health & Beauty; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

Guardian Health & Beauty in Singapore seeks a Brand Manager / Assistant Manager SEA to lead the DFI Health & Beauty Direct Business across SEA markets. You will shape brand strategy, lifecycle plans and drive growth through retail, distribution and e-commerce.

The role requires a track record in brand marketing, strong digital and analytics skills, and the ability to lead cross-functional teams to meet ambitious targets. A relevant degree and at least 4 years of experience are expected.

Qualifications

• Bachelor's degree in Marketing or Business Administration; Master's preferred.
• 4+ years in brand marketing, preferably in health/beauty or retail.
• Proven track record in brand campaigns and marketing strategy.
• Strong digital marketing, analytics, and data-driven decision making.

Responsibilities

• Grow and manage DFI Health & Beauty Direct Business P&L across SEA markets.
• Develop product range strategies and lifecycle plans.
• Design promotional calendars and digital marketing campaigns.
• Improve online sales performance and product visibility.
• Forecast demand and coordinate with supply chain for stock levels.

Skills

Brand strategy

P&L management

Cross-functional

Digital marketing

Analytics

Communication

Project management

Education

Bachelor's in Marketing or Business Admin

Master's degree (plus)

Job description

About Us

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 110 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Role Summary

The Brand Manager / Assistant Manager SEA will be responsible for building and growing the DFI Health & Beauty Direct Business, managing P&L and leading the end-to-end management of assigned portfolio brands. This role encompasses strategic brand planning, product lifecycle management, operational execution, and commercial performance across multiple sales channels including retail, distribution and e-commerce. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.

Key Responsibilities

Growth DFI Direct Business

• Manage the P&L of DFI Health & Beauty Direct Business in Singapore, Malaysia, Indonesia and Vietnam, ensuring financial targets are met. Develop and execute the overall strategy to drive sales growth and profitability
• Analyze market trends and customer insights to identify opportunities for growth
• Drive commercial negotiation with brand principals and internal stakeholders
• Manage store operations to ensure Product Advisors consistently drive sales, foster high levels of customer engagement, enhance sales performance, and provide exceptional customer service across all locations

Brand Management

• Collaborate and interact with brand principals to align on strategies, share best practices and deliver business targets
• Develop and execute product range strategies, including planning for new product launches and lifecycle management
• Design and execute annual and seasonal promotional calendars across channels, aligning with business goals and customer insights
• Develop and implement strategies to drive online sales performance, work with marketing to enhance product visibility, and improve digital customer experience
• Work closely with brand principals and internal supply chain and operations on demand forecasting, stock allocation, inventory level management and reporting

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
• Minimum of 4 years of experience in brand marketing, preferably in the health and beauty industry or retail sector.
• Proven track record of developing and executing successful brand marketing strategies and campaigns.
• Strong knowledge of digital marketing channels, social media platforms, and analytics tools.
• Excellent communication skills with the ability to effectively articulate brand messaging across various channels and stakeholders.
• Analytical mindset with the ability to interpret data, extract actionable insights, and make data-driven decisions.
• Creative thinker with a keen eye for design and attention to detail.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.