Brand Assistant Manager SEA

DFI Retail Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Guardian Health & Beauty, part of DFI Retail Group, seeks a Brand Manager/Assistant Manager SEA to build and grow the Health & Beauty Direct Business across Singapore, Malaysia, Indonesia and Vietnam. You will lead end-to-end brand management, including lifecycle planning, promotional calendars, and cross-channel execution.

The role requires strong branding, digital marketing, and data-driven decision making, with collaboration across finance, marketing, and operations to deliver growth and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• A master's degree is a plus.

Responsibilities

• Grow and manage the DFI Health & Beauty Direct Business P&L across Singapore, Malaysia, Indonesia and Vietnam.
• Develop brand range strategies, plan for launches and lifecycle management.
• Design and execute annual and seasonal promotional calendars across channels.
• Drive online sales performance and improve digital customer experience.
• Collaborate with brand principals and internal teams on demand forecasting and stock allocation.

Skills

Brand marketing

Digital marketing

Communication skills

Analytical mindset

Creative thinking

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree

Job description

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 110 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Role Summary:

The Brand Manager / Assistant Manager SEA will be responsible for building and growing the DFI Health & Beauty Direct Business, managing P&L and leading the end-to-end management of assigned portfolio brands. This role encompasses strategic brand planning, product lifecycle management, operational execution, and commercial performance across multiple sales channels including retail, distribution and e-commerce. The ideal candidate will drive brand growth through effective planning, cross-functional collaboration, and market execution excellence.

Key Responsibilities:

Growth DFI Direct Business

• Manage the P&L of DFI Health & Beauty Direct Business in Singapore, Malaysia, Indonesia and Vietnam, ensuring financial targets are met. Develop and execute the overall strategy to drive sales growth and profitability
• Analyze market trends and customer insights to identify opportunities for growth
• Drive commercial negotiation with brand principals and internal stakeholders
• Manage store operations to ensure Product Advisors consistently drive sales, foster high levels of customer engagement, enhance sales performance, and provide exceptional customer service across all locations

Brand Management

• Collaborate and interact with brand principals to align on strategies, share best practices and deliver business targets
• Develop and execute product range strategies, including planning for new product launches and lifecycle management
• Design and execute annual and seasonal promotional calendars across channels, aligning with business goals and customer insights
• Develop and implement strategies to drive online sales performance, work with marketing to enhance product visibility, and improve digital customer experience
• Work closely with brand principals and internal supply chain and operations on demand forecasting, stock allocation, inventory level management and reporting

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

Minimum of 4 years of experience in brand marketing, preferably in the health and beauty industry or retail sector.

Proven track record of developing and executing successful brand marketing strategies and campaigns.

Strong knowledge of digital marketing channels, social media platforms, and analytics tools.

Excellent communication skills with the ability to effectively articulate brand messaging across various channels and stakeholders.

Analytical mindset with the ability to interpret data, extract actionable insights, and make data-driven decisions.

Creative thinker with a keen eye for design and attention to detail.

Strong project management skills, with the ability to manage multiple projects and meet deadlines.