NA AI-Driven Performance Marketing Lead

ShopBack; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform, seeks an experienced online marketer to own performance marketing for the North America market from Singapore. You will design and implement media strategies, collaborate with local teams, and drive acquisition, retention and branding.

You’ll manage Meta, Google, TikTok, and programmatic campaigns; analyze data to optimize spend; and pursue growth through testing and AI-powered workflows.

Qualifications

• 7+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven track record of driving growth with marketing efficiency in the North America market.
• Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication and stakeholder management across markets and cultures.
• Proficient in marketing tools including Google Analytics, Google Search Console, and Branch.io/Appsflyer.
• Strong data-driven mindset and analytical skills for optimization.
• Growth hacking mentality with a holistic marketing strategy view.
• Self-starter with independent problem-solving.
• AI competency: use of AI tools to improve workflows and productivity.

Responsibilities

• Manage performance of all relevant online marketing channels (Meta, Google, TikTok, programmatic).
• Collaborate with local marketing teams for localized strategy, planning, and creative development.
• Analyze paid media campaigns and product data to derive actionable insights for optimization.
• Responsible for budget planning and execution to maximize marketing effectiveness.

Skills

Paid media

Meta Ads

Google Ads

TikTok Ads

Programmatic

Analytics

AI workflows

Education

Bachelor's degree in marketing or business

Tools

Google Analytics

Google Search Console

Branch.io/Appsflyer

Job description

ShopBack, Asia-Pacific’s leading shopping, rewards, and payments platform, seeks an experienced online marketer to own performance marketing for the North America market from Singapore. You will design and implement media strategies, collaborate with local teams, and drive acquisition, retention and branding.

You’ll manage Meta, Google, TikTok, and programmatic campaigns; analyze data to optimize spend; and pursue growth through testing and AI-powered workflows.