Multi-Layer CUAS Senior Director of Sales (APAC)

Sentrycs | Counter-Drone Solutions Adapting at the Speed of Threats; Singapore; On-site; SGD 155,098 - 232,648; Full time

Job summary

Sentrycs is seeking a high-impact, quota-carrying Director of Sales – Multi-Layer CUAS to drive revenue growth across the Asian market. The candidate will own opportunities end-to-end, from market engagement to contract award, focusing on complex defense and HLS sales.

The ideal candidate should have 8–12+ years of experience in direct sales within defense sectors, a strong network in the Asian defense ecosystem, and a proven track record of closing large deals.

Qualifications

• 8–12+ years in direct sales in defense, HLS, or security sectors.
• Proven track record of closing large, complex deals (multi-million €).
• Deep understanding of government procurement and tender processes.

Responsibilities

• Drive revenue growth across the Asian market.
• Own regional sales quota with accurate forecasting.
• Identify and develop high-value accounts across APAC.

Skills

Sales in defense sectors

Closing complex deals

Market intelligence

Account management

Job description

We are seeking a high-impact, quota-carrying Director of Sales – Multi-Layer CUAS responsible for driving revenue growth and closing strategic deals across the Asian market.

This is a hands-on execution role, owning opportunities end-to-end (A–Z)—from early market engagement and opportunity shaping through capture, negotiation, and contract award.

The role requires a proven “hunter-closer” with deep experience in complex defense/HLS sales cycles, capable of converting pipeline into signed contracts and revenue.

Key Responsibilities

• Revenue Ownership & Quota Delivery
  • Own regional sales quota (pipeline, bookings, and revenue targets)
  • Build, qualify, and convert a high-value pipeline of opportunities
  • Drive consistent quarterly and annual revenue performance
  • Maintain accurate forecasting and deal visibility
  • Full Lifecycle Deal Execution (A–Z)
    • Own opportunities from:
    • Early engagement / intelligence
    • Opportunity shaping and positioning
    • Capture strategy and pursuit
    • Proposal development
    • Negotiation and contract closure
  • Lead complex deals including:
    • Government tenders
    • Multi-party programs
    • Strategic direct awards
  • Personally drive closing activities and ensure deals reach signature
  • Active Deal Leadership (Hands-On)
  • Act as deal owner and quarterback for all strategic pursuits
  • Coordinate internal teams (product, R&D, legal, finance) to win deals
  • Remove blockers and accelerate deal velocity
  • Ensure disciplined execution of capture processes
  • Strategic Account Penetration
    • Identify and develop high-value accounts across APAC
    • Build direct relationships with decision-makers and influencers
    • Expand footprint within key accounts (land & expand)
• Partner-Enabled Sales Execution
  • Leverage and manage local partners, integrators, and primes to win deals
  • Build winning teaming structures for large tenders
  • Ensure partners actively contribute to pipeline and deal closure
• Competitive Positioning & Win Strategy
  • Develop clear win strategies per deal
  • Position differentiated multi-layer CUAS solutions aligned to customer needs
  • Anticipate competitor moves and proactively counter them
• Market Execution Intelligence
  • Continuously identify new opportunities, budgets, and upcoming tenders
  • Maintain real-time understanding of:
    • Procurement pipelines
    • Customer priorities
    • Competitive dynamics
  • Feed actionable intelligence into ongoing pursuits

Requirements

• 8–12+ years in direct sales in defense, HLS, or security sectors
• Proven track record of closing large, complex deals (multi-million €)
• Demonstrated ability to own and close opportunities A–Z
• Strong network within Asian defense / HLS ecosystem
• Deep understanding of government procurement and tender processes
• Experience working with system integrators, primes, and local partners
• Background in CUAS / ISR / defense tech – strong advantage