Marketing Specialist

DINGQIAN HEALTH-TECH INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

Dingqian Health-Tech International Pte. Ltd. in Singapore is seeking a Marketing Lead to grow the brand’s social media presence by developing and executing strategies that boost awareness and engagement.

You will create compelling content and collaborate with product, design and sales to align initiatives with business goals. The role requires hands-on experience managing Instagram and Xiaohongshu, strong copywriting in Chinese and English, and a data-driven approach to optimize campaigns.

Qualifications

• 3–5 years of marketing, social media management, or brand operations experience.
• Hands-on experience managing Instagram and Xiaohongshu (RED) accounts for brands.
• Strong copywriting and content creation in Chinese and English.

Responsibilities

• Manage brand presence on social media (Instagram and Xiaohongshu) to increase engagement.
• Develop and implement marketing plans that raise brand awareness and support campaign objectives.
• Plan, create, and publish posts, stories, and short videos reflecting brand voice and campaign goals.
• Monitor trends, hashtags, and competitor activity to inform content strategy.
• Track and analyze metrics (engagement, reach, conversions) and optimize campaigns.
• Coordinate with KOLs, influencers, content creators, and agencies to expand reach.
• Collaborate with design, product, and sales teams to align initiatives with business goals.
• Manage marketing budgets and campaign timelines.

Skills

Marketing

Social media

Content creation

Bilingual copywriting

Analytics tools

Data-driven

Project management

Cross-team collaboration

Fast-paced work

Independent work

Education

Bachelor's degree

Job description

Company Overview

Dingqian Health-Tech International Pte. Ltd. is a Singapore-based company specializing in premium dining and lifestyle services. It operates the Tang Huo Gong Fu restaurant brand and manages private club F&B, combining health, taste, and social culture with personalized hospitality.

Job Summary

Lead and grow the brand’s social media presence by developing and executing marketing strategies that increase awareness and engagement. Create compelling content and collaborate across teams to align marketing efforts with business goals.

Responsibilities

• Manage and expand brand presence on social media platforms, including Instagram and Xiaohongshu (RED), to increase user engagement
• Develop and implement marketing and operations plans that drive brand awareness and support campaign objectives
• Plan, create, and publish content such as posts, stories, and short videos that reflect the brand voice and campaign goals
• Monitor social media trends, hashtags, and competitor activities to inform and adjust content strategies
• Track and analyze social media performance metrics including engagement, reach, and conversion rates; optimize campaigns based on data insights
• Coordinate with KOLs, influencers, content creators, and agencies to enhance marketing reach and effectiveness
• Collaborate with design, product, and sales teams to ensure marketing initiatives align with overall business goals
• Manage marketing budgets and campaign timelines to ensure efficient resource allocation and timely delivery

Preferred competencies and qualifications

• 3–5 years of experience in marketing, social media management, or brand operations
• Proven hands-on experience managing Instagram and Xiaohongshu (RED) accounts for brands
• Strong copywriting and content creation skills in both Chinese and English
• Familiarity with social media analytics tools and understanding of platform algorithms
• Data-driven mindset with ability to translate insights into actionable marketing strategies
• Strong project management and cross-team collaboration skills
• Bachelor’s degree in Marketing, Communications, or related field preferred
• Creative, detail-oriented, and able to work independently in a fast-paced environment