Social Brand Growth Lead

DINGQIAN HEALTH-TECH INTERNATIONAL PTE. LTD.

Singapore

On-site

SGD 42,000 - 72,000

Full time

14 days+

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Job summary

Dingqian Health-Tech International Pte. Ltd. in Singapore is seeking a Marketing Lead to grow the brand’s social media presence by developing and executing strategies that boost awareness and engagement.

You will create compelling content and collaborate with product, design and sales to align initiatives with business goals. The role requires hands-on experience managing Instagram and Xiaohongshu, strong copywriting in Chinese and English, and a data-driven approach to optimize campaigns.

Qualifications

3–5 years of marketing, social media management, or brand operations experience.
Hands-on experience managing Instagram and Xiaohongshu (RED) accounts for brands.
Strong copywriting and content creation in Chinese and English.

Responsibilities

Manage brand presence on social media (Instagram and Xiaohongshu) to increase engagement.
Develop and implement marketing plans that raise brand awareness and support campaign objectives.
Plan, create, and publish posts, stories, and short videos reflecting brand voice and campaign goals.
Monitor trends, hashtags, and competitor activity to inform content strategy.
Track and analyze metrics (engagement, reach, conversions) and optimize campaigns.
Coordinate with KOLs, influencers, content creators, and agencies to expand reach.
Collaborate with design, product, and sales teams to align initiatives with business goals.
Manage marketing budgets and campaign timelines.