Marketing Manager, EV & Immersive Experiences

BYD BY 1826 (SUNTEC) PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

BYD by 1826 Singapore is seeking a strategic and hands-on Marketing Manager to drive 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role collaborates with the Chief Brand Officer and cross-functional teams to amplify brand visibility and engage customers.

You will develop campaign plans, manage timelines, coordinate with partners, oversee content calendars, and support roadshows, product launches, and experiences that blend EV lifestyle with community.

Qualifications

• Degree or diploma in Marketing, Mass Communication, Business, or related field.
• 3–5 years of experience in marketing, branding, or communications—preferably in hybrid lifestyle, automotive, F&B, or retail.
• Experience with campaign planning, social media management, and cross-functional marketing coordination.
• Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
• Familiarity with digital marketing tools and platforms (e.g., Meta Business Suite, Mailchimp, GA, Canva).
• Basic photo and video editing skills using Canva, CapCut, or Adobe Creative Suite.

Responsibilities

• Support the development and execution of integrated marketing campaigns across digital, social, on-ground activations, and in-outlet branding.
• Work with Creative, Events, Sales, and F&B teams to align messaging and ensure campaign cohesion.
• Manage campaign timelines, content calendars, and milestone tracking for timely rollouts.
• Oversee social media content planning, briefing, and scheduling with creators and designers.
• Liaise with partners, agencies, and vendors for joint marketing efforts and activations.
• Draft and proofread copy for marketing materials, EDMs, social media, and in-outlet signage.
• Coordinate asset requests and approvals, maintaining brand tone and visual identity.
• Monitor and report on campaign performance and outcomes to guide strategy.
• Stay updated with EV, lifestyle, F&B, and digital marketing trends for relevance.
• Support roadshows, outlet launches, and automotive showcases across Singapore.

Skills

Campaign planning

Social media management

Cross-functional coordination

Copywriting

Digital marketing tools

Photo/video editing

Organization

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Mailchimp

Google Analytics

Canva

CapCut

Adobe Creative Suite (Photoshop, Premiere Pro)

Job description

BYD by 1826 Singapore is seeking a strategic and hands-on Marketing Manager to drive 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role collaborates with the Chief Brand Officer and cross-functional teams to amplify brand visibility and engage customers.

You will develop campaign plans, manage timelines, coordinate with partners, oversee content calendars, and support roadshows, product launches, and experiences that blend EV lifestyle with community.