Marketing Executive / Senior Executive (B2B)

JDA WMS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

JDA WMS PTE. LTD. in Singapore seeks a results-driven marketing professional to drive lead generation and B2B initiatives.

You will lead integrated campaigns, promotional planning, and sales enablement, translating market insights into targeted actions using Microsoft, SAP and in-house tools. Responsibilities include market research into growth industries, CRM data integrity, customer support, and sales reporting.

Qualifications

• Bachelor's degree or higher required.
• 3+ years in B2B marketing and lead generation.
• Proven track record in campaigns and growth initiatives.
• Ability to lead and align sales priorities.
• Proficient in Excel; BI tools a plus.
• Willingness to travel overseas.
• Proactive, curious, and detail-oriented.

Responsibilities

• Plan and execute marketing activities for maximum impact.
• Research new market potential focusing on growth areas.
• Maintain data integrity in the CRM and grow the customer base.
• Understand customer needs via direct contact and propose solutions.
• Produce reports to uncover sales potential and support sales admin.

Skills

Lead generation

Campaign execution

Marketing initiatives

Leadership potential

Excel proficiency

Power BI

Tableau

Power Automate

Overseas travel

CRM management

Analytical mindset

Detail oriented

Results driven

Education

Bachelor's degree or higher

Tools

Power BI

Tableau

Power Automate

Excel

Job description

About the Role

Make a measurable impact by driving lead generation and marketing initiatives that lift company performance. You will lead integrated B2B marketing activities, covering promotional planning, lead generation and sales enablement. You will turn market insights and sales direction into targeted marketing and sales actions, using Microsoft, SAP and company software, and guide the marketing team towards measurable growth.

Job Description

Marketing execution

• Plan activities for maximum results, efficiency and impact.

• Ensure accurate, smooth implementation and well-organised information.

• Review outcomes objectively against numeric results.

• Identify the key drivers of improvement and apply them to the next cycle.

Market research

• Research new and existing market potential, focusing on industries aligned with future sales growth (e.g. research institutions, robotics, biomedical, electric vehicles).

CRM database

• Maintain the integrity of the in-house CRM database.

• Find ways to grow the customer base in the system.

Customer support

• Understand customer needs through direct communication (phone, email, visits).

• Propose suitable solutions, including additional options, even with limited information.

Sales support

• Produce reports and analyses that uncover hidden sales potential.

• Assist with sales administration.

Requirements

• Bachelor's degree or higher.

• Minimum 3 years of marketing experience (B2B preferred).

• Proven track record in lead generation, campaign execution and marketing initiatives.

• Leadership potential: able to set direction, guide sales priorities and drive execution.

• Proficient in Excel; Power BI, Tableau or Power Automate is a plus.

• Ability to travel overseas.

• Proactive in suggesting ideas to improve sales performance.

• Curious about the reasons behind results, with a purpose-driven mindset.

• Hospitality-minded: anticipates the needs of others.

• Quick to act, meticulous, organised and detail-oriented.

• Results-driven, with a commitment to thoroughness