Marketing Manager / Assistant Marketing Manager - Cluster (Hotels)

murray pte. ltd.; Singapore; Sur place; SGD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Discounts on F&B and room rates at 7,0

Global Learning + Development tools

2 nights yearly staycation in Garcha集团

20% off Food/Alcohol at Garcha Group

Résumé du poste

The Garcha Group, Singapore’s boutique hotel group, is seeking a dynamic Marketing Specialist to lead brand communications and digital campaigns across its Maxwell Reserve, The Vagabond Club, and The Serangoon House portfolio. You will craft content, manage social channels, and drive events and influencer partnerships to elevate guest engagement.

Qualifications include a Professional Certificate/NITEC or equivalent, 3–5 years in hospitality marketing, and proficiency in Canva,

Qualifications

• Professional Certificate/NITEC or equivalent.
• Fluent in English to communicate with guests and colleagues.
• Minimum 3–5 years of relevant hospitality experience.
• Proficient in Canva; photography/videography; Marriott Global System.

Responsabilités

• Brand guardian for The Garcha Group, setting the tone and look of communications.
• Create and execute social media calendar for Facebook and Instagram.
• Plan and execute EDM schedule.
• Review and respond to reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns for room and F&B at property level.
• Create and organize photography, videography and editing for marketing needs.
• Maintain and update Marriott and vanity hotel/F&B websites with on-brand content.
• Coordinate PR events and manage influencer relationships.

Connaissances

Canva Proficiency

Photography/Videography

Marriott Global System

Hotel Marketing Experience

Diligent

Trustworthy

Communication skills

Interpersonal skills

Formation

Professional Certificate/NITEC

Description du poste

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:

• Maxwell Reserve, Autograph Collection Hotel (Marriott);
• The Vagabond Club, a Tribute Portfolio Hotel (Marriott);
• The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Restaurants & Bars:

• Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve)
• Whiskey Library & Jazz Club (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
• As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)
• 2 nights yearly staycation in any of the Garcha Group hotels in Singapore.
• 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look and feel of all communication.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need-based marketing.
• Create and organize photography, videography and associated editing for all marketing needs.
• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand.
• Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
• Coordinate PR events with and independently from PR company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above-the-line, below-the-line market trends and new developments.
• Actively monitor competitors' online, above-the-line, below-the-line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Ensure hotel meets Marriott’s social media measurement goals.
• Develop social media campaigns and strategies to increase hotel’s presence and participation.
• Other Projects/Responsibilities:
• Identify online marketing opportunities to increase property visibility and awareness.
• Keep abreast of online market trends and new developments.
• Actively monitor competitors’ pricing and marketing programs.
• Support and provide advice on digital and online initiatives.
• Develop annual digital marketing strategy for the hotel.
• Produce videos and/or print materials for media marketing purposes.
• Any other duties/tasks as requested by management.

Other Requirements:

Candidate must possess at least Professional Certificate/NITEC or equivalent qualification in any field.

Proficient in spoken and written English to communicate effectively with guests and colleagues.

Minimum 3-5 years of relevant working experience in the hospitality industry.

Required skills: Canva Proficiency, Photography/Videography Skills, Marriott Global System, Hotel Marketing Experience, Diligent, Trustworthy, Articulate with strong communication and interpersonal skills.