Marketing Manager / Assistant Marketing Manager - Cluster (Hotels)

ssg hotels pte. ltd.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Discounts on F&B and rooms

Global Learning + Development access

2 nights yearly staycation

20% off F&B

Job summary

The Garcha Group in Singapore is seeking a dynamic Marketing Associate to guard brand style across all communications and lead social media calendars for its Marriott-affiliated properties.

You will plan EDMs, manage reviews, and drive annual property-level campaigns with photography, videography, and content creation. Strong English, 3–5 years in hospitality marketing, and Canva skills are essential.

Qualifications

• Professional Certificate/NITEC or equivalent qualification.
• Proficient in English to communicate with guests and colleagues.
• 3–5 years in hospitality marketing or related fields.
• Canva proficiency, photography/videography skills, Marriott tools, and strong communication.

Responsibilities

• Be brand guardian for The Garcha Group across communications.
• Plan and execute social media calendars for channels like Facebook and Instagram.
• Coordinate EDM schedules and respond to reviews within 24 hours.
• Develop and run annual marketing campaigns for property level events.
• Create content with photography and videography and edit as needed.
• Maintain Marriott and vanity hotel websites and ensure on-brand content.
• Coordinate PR events and manage influencer relations.
• Monitor online market trends and competitive activity.

Skills

Canva

Photography

Videography

Marriott Global System

Hotel Marketing

Communication

Interpersonal Skills

Education

Professional Certificate/NITEC

Tools

Marriott Global System

Job description

Essential Information

An exciting opportunity has arrived at The Garcha Group, Singapore's boutique hotel group currently with the following hotels:

• Maxwell Reserve, Autograph Collection Hotel (Marriott);
• The Vagabond Club, a Tribute Portfolio Hotel (Marriott);
• The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Restaurants & Bars

• Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve)
• Whiskey Library & Jazz Club (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits

• As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
• As an associate of a Marriott hotel, you have access to the "Global Learning + Development" tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)
• 2 nights yearly staycation in any of the Garcha Group hotels in Singapore.
• 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars

Responsibilities

• Be a brand guardian for The Garcha Group, setting the tone as well as the look and feel of all communication.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need-based marketing.
• Create and organize photography, videography and associated editing for all marketing needs.
• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand.
• Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
• Coordinate PR events with and independently from PR company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above-the-line, below-the-line market trends and new developments.
• Actively monitor competitors' online, above-the-line, below-the-line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Ensure hotel meets Marriott's social media measurement goals.
• Develop social media campaigns and strategies to increase hotel's presence and participation.

Other Projects/Responsibilities

• Identify online marketing opportunities to increase property visibility and awareness.
• Keep abreast of online market trends and new developments.
• Actively monitor competitors' pricing and marketing programs.
• Support and provide advice on digital and online initiatives.
• Develop annual digital marketing strategy for the hotel.
• Produce videos and/or print materials for media marketing purposes.
• Any other duties/tasks as requested by management.

Other Requirements

• Candidate must possess at least Professional Certificate/NITEC or equivalent qualification in any field.
• Proficient in spoken and written English to communicate effectively with guests and colleagues.
• Minimum 3-5 years of relevant working experience in the hospitality industry.
• Required skills: Canva Proficiency, Photography/Videography Skills, Marriott Global System, Hotel Marketing Experience, Diligent, Trustworthy, Articulate with strong communication and interpersonal skills.