Marketing Manager, APAC

flexport singapore pte. ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Flexport Singapore Pte. Ltd. is hiring a Marketing Manager APAC to own brand awareness, thought leadership, and media/PR across APAC.

You will build our regional presence from the ground up, collaborating with global marketing and regional teams to drive top-of-funnel growth and credible local media relationships. As a generalist across content, events, and media, you will develop a multi-channel APAC strategy, plan conferences, lead webinars, manage external partners, and harness marketing

Qualifications

• Experience running B2B content, field, or demand-gen marketing in a fast-moving, multi-market environment.
• Working knowledge of media and PR and a distribution strategy, not just executing campaigns.
• Marketing Automation & CRM: hands-on with Salesforce and Pardot (or HubSpot/Marketo).
• Analytics & Reporting: build dashboards, track ROI, and analyze campaign performance.
• Exposure to more than one APAC market and ability to adapt content by country.

Responsibilities

• Develop and execute an integrated, multi-channel APAC marketing strategy spanning events, media/PR, and content.
• Plan APAC event presence across industry conferences, field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
• Lead the end-to-end lifecycle of regional webinar and event programming with global and regional stakeholders.
• Define and own APAC's media and PR strategy: establish press relationships and country-by-country distribution plans.
• Produce targeted regional content tailored to sub-regions (SEA, Greater China, Indian Sub Continent, Oceania).
• Evaluate and manage external partners including regional PR agencies, event vendors, and media outlets.
• Identify and test market-specific advertising opportunities to build local brand awareness and support lead generation.
• Utilize marketing automation tools and CRM to build landing pages, manage lead flows, and measure event and channel performance.
• Monitor market trends and campaign analytics to refine regional tactics across events, media, and digital channels.
• Identify market-specific advertising opportunities to increase brand awareness.

Skills

B2B marketing

Content marketing

Demand generation

Stakeholder management

Events & partnerships

Tools

Salesforce

Pardot

HubSpot

Marketo

Excel/Sheets

Job description

About Flexport:

At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make global commerce so easy there will be more of it. We’re shaping the future of a $10T industry with solutions powered by innovative technology and exceptional people. Today, companies of all sizes—from emerging brands to Fortune 500s—use Flexport technology to move more than $19B of merchandise across 112 countries a year.

The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. We are proud to have the support of the best investors in the game who believe in our mission, solutions and people. Ready to tackle global challenges that impact business, society, and the environment? Come join us.

Your responsibilities as a Marketing Manager APAC include, but are not limited to the following:

About the role

As the first dedicated owner for brand awareness, thought leadership, and media/PR in APAC, you will have the unique opportunity to establish new ground and build our regional presence from the bottom up. We're hiring a Marketing Manager to close that gap: a generalist across content, events, and media who can stand up APAC's top-of-funnel engine and build a credible local media presence, working closely with global marketing and regional business teams.

What You’ll do:

• Develop and execute an integrated, multi-channel APAC marketing strategy spanning events, media/PR, and content, aligned with global brand goals and regional growth priorities.
• Plan and execute APAC event presence across industry conferences, field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
• Lead the end-to-end lifecycle of our regional webinar and event programming, collaborating with global and regional stakeholders to drive targeted attendee engagement.
• Define and own APAC's media and PR strategy: establish press relationships, evaluate paid media channels, and build country-by-country distribution plans across target markets.
• Produce targeted regional content—including articles, social campaigns, and sales enablement assets—tailored to key sub-regions (South East Asia, Greater China, Indian Sub Continent, and Oceania).
• Evaluate and manage external partners, including regional PR agencies, event vendors, and media outlets, to expand our brand footprint.
• Identify and test market-specific advertising and sponsorship opportunities to build local brand awareness and support lead generation.
• Utilize marketing automation tools and CRM systems to build campaign landing pages, manage lead flows, and measure event and channel performance.
• Monitor market trends and campaign analytics to continually refine regional marketing tactics across events, media, and digital channels.
• Identify market-specific advertising opportunities to increase brand awareness.

What You'll bring

• Experience running B2B content, field, or demand-gen marketing in a fast-moving, multi-market environment.
• Working knowledge of media and PR - comfortable defining press targets and a distribution strategy, not just executing campaigns.
• Marketing Automation & CRM: Hands-on proficiency with Salesforce and Salesforce Account Engagement (Pardot) (or similar platforms like HubSpot/Marketo), including lead scoring, nurturing, and funnel optimization.
• Analytics & Reporting: Proficiency in Excel/Google Sheets with a strong ability to build dashboards, track ROI, and analyze campaign performance metrics.
• Exposure to more than one APAC market and an instinct for where content and channels need to flex by country.
• A generalist mindset - happy moving between content, events, and media in a single week, and comfortable with ambiguity.
• Excellent English (spoken & written); additional APAC language skills a plus for localised content and YouTube/video work.
• Stakeholder Management: Strong interpersonal skills to collaborate seamlessly with regional GMs, global US teams, sales leaders, and external vendors.