APAC Content, Events & PR Marketing Lead

Flexport; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Flexport is seeking a Marketing Manager APAC to own brand awareness, thought leadership, and media/PR across the region, building our local presence from the ground up in coordination with global marketing and regional business teams.

You’ll lead multi-channel campaigns, events, webinars, and content, manage external partners, and optimize ROI using marketing automation and CRM. Fluency in English is essential and experience across APAC markets is highly preferred.

Qualifications

• B2B content, field, or demand-gen marketing in fast-moving markets.
• Strong knowledge of media and PR strategies.
• Hands-on with Marketing Automation and CRM platforms (Salesforce, Pardot, HubSpot, Marketo).
• Ability to build dashboards and measure ROI in Marketing analytics.
• Experience across multiple APAC markets and content-channel strategy.
• Comfort working across content, events, and media in a fast-paced setting.
• Excellent English spoken and written.

Responsibilities

• Develop and execute an integrated, multi-channel APAC marketing strategy spanning events, media/PR, and content, aligned with global brand goals and regional growth priorities.
• Plan and execute APAC event presence across industry conferences, field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
• Lead the end-to-end lifecycle of our regional webinar and event programming, collaborating with global and regional stakeholders to drive targeted attendee engagement.
• Define and own APAC’s media and PR strategy: establish press relationships, evaluate paid media channels, and build country-by-country distribution plans across target markets.
• Produce targeted regional content—including articles, social campaigns, and sales enablement assets—tailored to key sub-regions (South East Asia, Greater China, Indian Sub Continent, and Oceania).
• Evaluate and manage external partners, including regional PR agencies, event vendors, and media outlets, to expand our brand footprint.
• Identify and test market-specific advertising and sponsorship opportunities to build local brand awareness and support lead generation.
• Utilize marketing automation tools and CRM systems to build campaign landing pages, manage lead flows, and measure event and channel performance.
• Monitor market trends and campaign analytics to continually refine regional marketing tactics across events, media, and digital channels.
• Identify market-specific advertising opportunities to increase brand awareness.

Skills

B2B marketing

Content marketing

Demand generation

Media PR strategy

Marketing Automation

CRM systems

Analytics & reporting

APAC experience

Stakeholder management

English proficiency

Tools

Salesforce

Pardot

HubSpot

Marketo

Job description

Flexport is seeking a Marketing Manager APAC to own brand awareness, thought leadership, and media/PR across the region, building our local presence from the ground up in coordination with global marketing and regional business teams.

You’ll lead multi-channel campaigns, events, webinars, and content, manage external partners, and optimize ROI using marketing automation and CRM. Fluency in English is essential and experience across APAC markets is highly preferred.