APAC Marketing Generalist - Brand, Events & PR

flexport singapore pte. ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Flexport Singapore Pte. Ltd. is hiring a Marketing Manager APAC to own brand awareness, thought leadership, and media/PR across APAC.

You will build our regional presence from the ground up, collaborating with global marketing and regional teams to drive top-of-funnel growth and credible local media relationships. As a generalist across content, events, and media, you will develop a multi-channel APAC strategy, plan conferences, lead webinars, manage external partners, and harness marketing

Qualifications

• Experience running B2B content, field, or demand-gen marketing in a fast-moving, multi-market environment.
• Working knowledge of media and PR and a distribution strategy, not just executing campaigns.
• Marketing Automation & CRM: hands-on with Salesforce and Pardot (or HubSpot/Marketo).
• Analytics & Reporting: build dashboards, track ROI, and analyze campaign performance.
• Exposure to more than one APAC market and ability to adapt content by country.

Responsibilities

• Develop and execute an integrated, multi-channel APAC marketing strategy spanning events, media/PR, and content.
• Plan APAC event presence across industry conferences, field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
• Lead the end-to-end lifecycle of regional webinar and event programming with global and regional stakeholders.
• Define and own APAC's media and PR strategy: establish press relationships and country-by-country distribution plans.
• Produce targeted regional content tailored to sub-regions (SEA, Greater China, Indian Sub Continent, Oceania).
• Evaluate and manage external partners including regional PR agencies, event vendors, and media outlets.
• Identify and test market-specific advertising opportunities to build local brand awareness and support lead generation.
• Utilize marketing automation tools and CRM to build landing pages, manage lead flows, and measure event and channel performance.
• Monitor market trends and campaign analytics to refine regional tactics across events, media, and digital channels.
• Identify market-specific advertising opportunities to increase brand awareness.

Skills

B2B marketing

Content marketing

Demand generation

Stakeholder management

Events & partnerships

Tools

Salesforce

Pardot

HubSpot

Marketo

Excel/Sheets

Job description

Flexport Singapore Pte. Ltd. is hiring a Marketing Manager APAC to own brand awareness, thought leadership, and media/PR across APAC.

You will build our regional presence from the ground up, collaborating with global marketing and regional teams to drive top-of-funnel growth and credible local media relationships. As a generalist across content, events, and media, you will develop a multi-channel APAC strategy, plan conferences, lead webinars, manage external partners, and harness marketing