Marketing Manager

Aurora Talent; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Aurora Talent in Singapore is seeking an initiative-taking and experienced Marketing Manager for the Data Center Business team in AME. This role bridges global strategy with local execution, partnering with leadership to craft marketing and PR plans that maximize brand exposure and market participation.

You will drive ROI and high-impact campaigns, lead key account marketing with sales, and adapt global content to regional languages and preferences.

Qualifications

• Bachelor’s degree in business or marketing.
• 7+ years B2B marketing experience, with at least 3 years in the Datacenter, Cloud, telecom, or technology sectors.
• Strong communication and collaboration skills.

Responsibilities

• Craft and own the AME marketing roadmap aligned with growth priorities and global frameworks.
• Lead end-to-end campaigns and major industry events to maximize brand exposure.
• Drive integrated marketing across digital and traditional channels for datacenter verticals.
• Collaborate with sales on high-touch account-based marketing targeting strategic datacenter customers.
• Adapt global content to local preferences and languages for the AME region.
• Track KPIs and ROI to optimize marketing spend and performance.
• Manage regional agencies and act as the primary regional marketing contact.

Skills

B2B marketing

Datacenter/Tech sector

Strategic marketing

Campaign management

Stakeholder communication

Education

Bachelor's degree in business or marketing

Tools

BI & analytics tools

CRM systems

Job description

The newly created Data Center Business team in AME (Asia-Pacific and Middle East) is seeking an initiative-taking and experienced Marketing Manager.

About the Role

This high visibility role will bridge the gap between global Datacenter marketing strategy and local market execution. The successful candidate will collaborate with business unit leadership and marketing leaders across the AME to craft the marketing and PR strategy for maximizing brand exposure and market participation. The role requires strong organizational skills, diligence, and excellent communication skills.

Responsibilities

• Craft and own the AME marketing roadmap, addressing the AME growth priorities and aligning with global frameworks.
• Spearhead end-to-end campaign approach ensuring high impact presence at major industry events.
• Champion integrated marketing initiatives across digital and traditional channels for specific Datacenter verticals including Hyperscale’s and colocation operators.
• Develop and execute high-touch Key Account-based marketing campaigns, in collaboration with sales, to target strategic stakeholders at major datacenter customers and strategic partners.
• Manage the production and execution of marketing and sales enablement collaterals.
• Adapt global marketing content to suit local preferences and languages.
• Track and report on marketing KPIs to optimize marketing spend.
• Implement measurable ROI practices from lead generation to conversion.
• Manage regional agency relationships and serve as the primary marketing contact for regional business leadership.
• Collaborate closely across functions in aggregation, curation and communication of expert technical insights to drive market thought leadership.
• Assist the leadership in developing communication plans to relay vision and strategy for winning in the market.
• Maintain good knowledge of designated markets and trends.

Qualifications

• Bachelor’s degree in business or marketing
• 7 + years prior B2B marketing experience, with at least 3 years in the Datacenter, Cloud, telecom, or technology sectors

Preferred Skills

• Ability to translate complex concepts into compelling value propositions.
• Demonstrated ability to communicate complex information clearly and accurately to a variety of audiences both orally and through written material.
• Innovative Problem-Solving – Ability to think creatively, innovate and implement progressive, sustainable solutions
• Delivers Results – Proven ability to execute with speed and exhibit a bias for action mindset.
• Customer Focus – Passion for customers including ability to act quickly, solve problems and exceed expectations.
• Experience with business intelligence and analytics tools