Sales & Marketing Director

Vinova Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HR Partner is seeking a dynamic Senior Sales and Marketing Leader to drive revenue growth and market expansion in Singapore and APAC. You will steer integrated sales and marketing programs, manage key client relationships, and lead a cross-functional team to deliver high-value solutions.

The role requires a strong track record in B2B tech sales, digital marketing expertise, and data-driven decision making. It offers growth opportunities in a collaborative, reward-driven environment.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Sales, or a related field.
• Minimum of 5 years of experience in sales and marketing with leadership experience.
• Strong knowledge of marketing channels, sales strategies, and branding.
• Experience in B2B sales within the IT services or technology sector.
• Experience in global markets, particularly APAC.
• Expertise in digital marketing tools, CRM systems, and analytics platforms.
• Exceptional leadership, communication and collaboration skills.
• Data-driven decision making.
• Competitive salary and performance-based bonuses.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.
• Employee recognition and reward programs.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets and expand market presence.
• Identify new business opportunities, generate leads, and manage the sales pipeline to ensure consistent growth.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Oversee contract negotiations, proposals, and sales presentations to secure high-value deals.
• Monitor sales performance, provide forecasting, and adjust strategies to meet market conditions.
• Lead the development and execution of integrated marketing strategies, online and offline, to drive lead generation and brand growth.
• Oversee digital marketing initiatives including email marketing, social media, SEO/SEM, and paid advertising.
• Develop and manage the marketing budget, ensuring ROI.
• Drive Employer Branding through content for multiple channels.
• Represent the company at trade shows, conferences, and industry events.
• Collaborate with sales, pre-sales, customer success, finance, and product teams.
• Work with Customer Success to ensure a seamless client experience and identify upsell opportunities.
• Partner with delivery teams to ensure timely delivery of services.

Skills

Leadership

Communication

Collaboration

Analytical

Problem-solving

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business Administration, Sales, or related field

Tools

CRM systems

Analytics platforms

Marketing automation tools

Job description

• Develop and execute sales strategies to achieve revenue targets and expand market presence.


• Identify new business opportunities, generate leads, and manage the sales pipeline to ensure consistent growth.


• Build and maintain strong relationships with key clients, partners, and stakeholders.


• Oversee contract negotiations, proposals, and sales presentations to secure high-value deals.


• Monitor sales performance, provide forecasting, and adjust strategies to meet market conditions.

Marketing Strategy and Execution:

• Lead the development and implementation of integrated marketing strategies, both online and offline, to drive lead generation and brand growth.


• Oversee digital marketing initiatives including email marketing (EDM), social media campaigns, SEO/SEM, and paid advertising (LinkedIn, Facebook, Google).


• Develop and manage the marketing budget, ensuring effective use of resources and measurable ROI.


• Drive the company’s Employer Branding by creating engaging content for various channels (website, social media, newsletters, etc.) to attract both candidates and clients.


• Represent the company at trade shows, conferences, and industry events to promote brand visibility and business development.

Cross-functional Collaboration:

• Collaborate closely with sales, pre-sales, customer success, finance, and product teams to align sales and marketing initiatives with business objectives.


• Work with the Customer Success team to ensure a seamless client experience and identify opportunities for up-selling and cross-selling.


• Partner with the delivery teams to ensure the availability of resources and the timely delivery of services to clients.

Market Research and Competitor Analysis

• Conduct market research to identify trends, customer needs, and competitive threats, and use insights to adjust marketing and sales strategies.


• Analyze competitor offerings, pricing strategies, and market positioning to ensure a competitive advantage.


• Prepare regular reports on market trends, performance metrics, and strategic recommendations for senior management.

Team Leadership and Development

• Lead, mentor, and develop the Sales and Marketing team, fostering a high-performance culture focused on results.


• Set clear performance goals, provide regular feedback, and conduct performance reviews.


• Ensure the professional development of team members by identifying growth opportunities and providing training and support.


• Requirements


• Bachelor’s degree in marketing, Business Administration, Sales, or a related field.


• Minimum of 05 years of experience in sales and marketing, with a proven track record in leadership roles.


• Strong knowledge of marketing channels, sales strategies, and branding.


• Experience in B2B sales within the IT services or technology sector.


• Experience in global markets, particularly in the APAC region.


• Expertise in digital marketing tools, CRM systems, and analytics platforms.


• Exceptional leadership, communication, and collaboration skills.


• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.


• Competitive salary and performance-based bonuses.


• Opportunities for professional development and growth.


• A collaborative and innovative work environment.


• Employee recognition and reward programs.