Marketing Manager

FOOKSTAR TECH PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

FOOKSTAR TECH PTE. LTD. in Singapore is seeking a Marketing Manager who can develop and execute marketing strategies, oversee digital campaigns, and support brand growth. The role demands a Bachelor's in Marketing, strong Chinese language skills, and the ability to work independently.

You will manage content across social platforms, conduct market research, and prepare reports and Chinese materials for clients and partners. English proficiency is required for daily operations.

Qualifications

• Bachelor's in Marketing or related field required.
• Solid knowledge of marketing principles, consumer behaviour, branding and digital marketing.
• Additional finance/Accounting modules are a plus.
• Diploma holders without a Bachelor's degree in Marketing do not meet the requirement.

Responsibilities

• Develop, implement and monitor marketing strategies and campaigns.
• Manage brand positioning and digital marketing activities.
• Plan, create and manage content across Facebook, Instagram, TikTok and LinkedIn.
• Prepare professional Chinese marketing materials and communications.
• Conduct market research, competitor analysis and consumer insights.
• Coordinate online and offline marketing campaigns and ROI evaluation.

Skills

Chinese language proficiency

Marketing strategy

Digital marketing

Content creation

Market research

Education

Bachelor's Degree in Marketing

Undergraduate degree with Marketing focus

Job description

FOOKSTAR TECH is seeking a highly motivated, responsible, and detail-oriented Marketing Manager to join our team. The successful candidate will be responsible for developing and implementing marketing strategies, managing digital marketing activities, conducting market research, and supporting the company's brand development and business growth.

The ideal candidate must hold a Bachelor's Degree in Marketing and possess strong marketing knowledge, excellent organisational skills, and the ability to work independently. Candidates with additional academic knowledge in Finance, Accounting, or Financial Management will have an added advantage.

Excellent proficiency in both spoken and written Chinese is essential , as this position requires frequent communication with Chinese-speaking clients, suppliers, and business partners, as well as the preparation of Chinese marketing materials, business correspondence, and professional reports. Basic English communication skills are required for daily workplace activities.

Key Responsibilities

• Develop, implement, and monitor marketing strategies and promotional campaigns to support business objectives.
• Manage the company's brand positioning, marketing activities, and digital marketing initiatives.
• Plan, create, and manage content across social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Independently prepare professional marketing proposals, promotional materials, business emails, and marketing reports in Chinese.
• Conduct market research, competitor analysis, and consumer behaviour studies to identify business opportunities.
• Plan and coordinate online and offline marketing campaigns.
• Communicate professionally with Chinese-speaking clients, suppliers, and business partners regarding marketing projects and business matters.
• Analyse marketing performance, prepare reports, and recommend improvements to marketing strategies.
• Assist in marketing budget planning, campaign cost analysis, and evaluation of marketing return on investment (ROI).
• Apply basic financial knowledge to support marketing budget allocation, cost control, and business planning activities.
• Prepare marketing presentations and provide regular updates to management.
• Coordinate marketing projects and ensure timely completion of assigned tasks.
• Support business development, customer engagement, and brand awareness initiatives.
• Perform other marketing-related duties assigned by management.

Job Requirements

Educational Qualifications

• Must possess a Bachelor's Degree in Marketing from a recognised university.
• Must have completed an undergraduate degree programme specialising in Marketing.
• Must demonstrate sound knowledge of marketing principles, consumer behaviour, branding, market research, digital marketing, and marketing strategies.
• Applicants who have completed relevant Finance, Accounting, or Financial Management modules as part of their university education will have an added advantage , particularly those with knowledge of financial analysis, budgeting, and business financial planning.
• Applicants holding only a Diploma without the required Bachelor's Degree in Marketing will not meet the minimum educational requirements.

Language Proficiency (Essential)

• Excellent proficiency in both spoken and written Chinese is mandatory.
• Must be able to communicate fluently and professionally in Chinese , including business meetings, client discussions, negotiations, and presentations.
• Must be capable of independently drafting professional Chinese business emails, marketing proposals, promotional content, market research reports, and business documents.
• Must possess strong Chinese writing skills, with the ability to communicate clearly, accurately, and logically in professional business contexts.
• Must be able to read, understand, and interpret Chinese business documents, marketing information, and client requirements.
• Strong Chinese communication and writing skills are essential due to regular business correspondence with Chinese-speaking clients, suppliers, and business partners.
• Basic proficiency in spoken and written English is required for daily workplace communication, simple business emails, and general administrative documentation.

Marketing Knowledge and Technical Skills

• Must possess sound knowledge of marketing strategy development and campaign execution.
• Good understanding of digital marketing and social media marketing.
• Familiar with marketing activities on Facebook, Instagram, TikTok, and LinkedIn.
• Able to independently conduct market research, competitor analysis, and customer behaviour analysis.
• Must have basic knowledge of marketing data analysis and campaign performance evaluation.
• Basic understanding of financial analysis, marketing budgets, and cost management will be an advantage.
• Proficient in Microsoft Office, particularly PowerPoint, Excel, and Word.
• Able to independently prepare marke