Marketing Manager

Xi Yan Seafood Restaurant; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Xi Yan Seafood Restaurant is seeking a Marketing Manager to develop and execute integrated campaigns across social media and online channels. You will manage platforms, optimize advertising campaigns, oversee content direction, and explore offline channels to enable omnichannel coverage.

The role requires strong Chinese language communication for coordination with Chinese-speaking partners, and hands-on skills in graphic design and video editing to deliver high-quality content.

Qualifications

• Experience in marketing team management, project management, or the higher education sector is a plus.
• Strong understanding of social media platforms and digital channels, including advertising operations.
• Skilled in a variety of marketing tools and techniques, including graphic design and video editing.
• Excellent writing and content creation skills, with a keen eye for detail and quality.
• Ability to communicate effectively in written and spoken Chinese is required as the role involves regular communication and coordination with Chinese-speaking partner.

Responsibilities

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns, and improve ROI.
• Oversee content direction and design style, driving continuous updates and iterations.
• Explore offline channels to achieve omnichannel coverage.

Skills

Social media marketing

Content creation

Project management

Marketing analytics

Tools

Graphic design tools

Video editing tools

Job description

Job Responsibilities:

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns, and improve ROI.
• Oversee content direction and design style, driving continuous updates and iterations.
• Explore offline channels to achieve omnichannel coverage.

Requirements:

• Experience in marketing team management, project management, or the higher education sector is a plus.
• Strong understanding of social media platforms and digital channels, including advertising operations.
• Skilled in a variety of marketing tools and techniques, including graphic design and video editing.
• Excellent writing and content creation skills, with a keen eye for detail and quality.
• Ability to communicate effectively in written and spoken Chinese is required as the role involves regular communication and coordination with Chinese-speaking partner.