Marketing Manager

estalife; Singapore; On-site; SGD 90,000 - 135,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Job summary

Estalife, a Singapore-based direct-from-factory supplements brand, is hiring a Marketing Manager to own the brand and creative engine. You will report to the founder, lead a small team, and turn science and a family story into high-converting content and ads.

This build-and-lead role requires hands-on work and adaptability. You will own ad creative, brand system, production pipelines, site and marketplace copy, and lifecycle marketing.

Qualifications

• Excellent command of the English language.
• Mandarin assets experience is a strong plus.
• Ability to work well in a team.
• Relevant degree or portfolio to prove capability.
• High AI proficiency.
• Able to run data analytics.

Responsibilities

• Own ad creative and copy across multiple platforms and channels.
• Manage and maintain the brand system and standards.
• Lead a small creative team and oversee static/video production pipeline.
• Drive website and marketplace copy and convert traffic we pay for.
• Direct email and lifecycle marketing; collaborate with the tech team.
• Translate nutrition science into accessible content for consumers.

Skills

Copywriting

Brand management

Team leadership

Data analytics

AI proficiency

Education

Relevant degree or portfolio

Job description

Estalife is the sole direct-from-factory brand from Singapore's largest NSF cGMP certified supplements factory. Nutritionist-founded and led, built on transparency and science. Lab-tested, published COAs, no resellers. We've grown rapidly in under three years, on content and trust, not discounting or ad-spend tricks. We're a lean, fast moving team of generalists-specialists working together.

The role

We're hiring a Marketing Manager to own our brand and creative engine. You'll report directly to our founder, lead a small creative team, and be the person who turns real science and a real family story into content and ads that actually convert. This is a build-and-lead role: you'll produce as much as you direct. We're looking for a generalist who can do all our branding and marketing related needs, who isn't afraid to roll up their sleeves and get into the work, and who can learn and adapt as and when needed.

What you'll own

• Ad creative and copy across TikTok, Meta, Shopee, Google, our website and more
• Our brand system: voice, look, templates and standards, kept consistent everywhere
• A proper static-ad production pipeline (we're strong on video, light on static now, and that's yours to close)
• Website and marketplace copy, and converting the traffic we already pay for
• Direction of our email and lifecycle marketing: you brief and steer, our tech team builds the pipes
• Translating our nutritionists' science into content ordinary people can actually use

Who you'll lead

Our creative content team, plus the marketing output of our e-commerce team. Someone they can learn from and report to.

You’ll thrive here if you

• Write copy that sells, with real brand taste. You'll show us, not just tell us
• Finish things. You ship to 100%, not 80%
• Own the work end to end
• Love fast-paced work
• Hate slop
• Can direct and grow a small team without being asked twice
• Read ROAS and CAC and act on them. Pretty ads that quietly raise costs aren't good enough
• Use AI fluently to multiply your output
• Like a fast, generalist team where people jump on what's needed

Nice to have, not required

Supplements, health or DTC experience. We'll teach you the science. We can't teach taste and drive.

What you can expect

• Competitive monthly salary
• Performance bonus
• A fast-moving, sustainably growing and profitable company that's not trying to sell out or exit
• Real sense of achievement

Who would make a good culture fit

• The 'Majulah Spirit' to really push a Singaporean brand forward
• Strong EQ, reads people and context well
• Strong sense of ownership

Requirements

• Excellent command of the English language
• Able to work with the content team on Mandarin assets is a strong plus
• Able to really work well in a team
• A relevant degree or portfolio to prove you can do the work
• High AI proficiency
• Able to run data analytics