Senior Marketing Executive

bori bono; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

Bori Bono, a Singapore-born kitchenware brand, seeks a creative, hands-on Senior Marketing Executive to lead our brand voice on social media. You will own content creation, filming, publishing, influencer collaborations, and paid ads to grow audience and drive product sales.

You will act as a brand storyteller and growth driver, building engaging content across YouTube, Instagram, TikTok, and other channels, while collaborating with internal teams to align messaging with product launches and

Qualifications

• Proven experience in social media marketing, content creation, or digital marketing.

Responsibilities

• Manage social media accounts (YouTube, Instagram, TikTok, Facebook, etc.) and plan high-quality content.
• Lead on-camera content creation including product demos and storytelling.
• Coordinate with influencers, creators, and KOLs to expand reach and activations.
• Plan product launch campaigns and develop creative concepts for storytelling.
• Manage paid social advertising campaigns and optimize ROI.

Skills

Social media marketing

Content creation

Digital marketing

YouTube

Instagram

TikTok

On-camera

Video shooting/editing

Paid ads

Campaign planning

Job description

Company Description Bori Bono is a Singapore-born kitchenware brand specializing in high-grade borosilicate glass food storage solutions. The company focuses on combining functionality, durability, and modern design to support organized and sustainable home living. As a growing brand, Bori Bono aims to expand its presence in regional and global markets through innovative product offerings and strong customer relationships. Team members join a collaborative environment that values quality, practicality, and thoughtful design in everyday kitchenware.

We are looking for a creative, hands-on Senior marketing Executive who will serve as the voice and face of our brand on social media.

This role is highly focused on building and managing our own social media presence —from content creation and filming to publishing, promotion, influencer collaboration, and paid ads.

You will act as a brand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales.

Company Description Bori Bono is a Singapore-born kitchenware brand specializing in high-grade borosilicate glass food storage solutions. The company focuses on combining functionality, durability, and modern design to support organized and sustainable home living. As a growing brand, Bori Bono aims to expand its presence in regional and global markets through innovative product offerings and strong customer relationships. Team members join a collaborative environment that values quality, practicality, and thoughtful design in everyday kitchenware.

We are looking for a creative, hands-on Senior marketing Executive who will serve as the voice and face of our brand on social media.

This role is highly focused on building and managing our own social media presence —from content creation and filming to publishing, promotion, influencer collaboration, and paid ads.

You will act as a brand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales.

Key Responsibilities

Social Media & Content Creation

• Manage company social media accounts (YouTube, Instagram, TikTok, Facebook, etc.)
• Plan and produce high-quality content, including videos, reels, photos, and posts
• Actively participate in on-camera content creation (product demos, lifestyle content, brand storytelling)
• Lead content shooting, editing, and post-production （or manage external editors if needed）
• Maintain a consistent brand tone, aesthetic, and storytelling style

Brand Ambassador & Influencer-Style Marketing

• Represent the brand as a public-facing personality on social media
• Collaborate with influencers, creators, and KOLs to expand reach
• Support influencer campaigns, product seeding, and partnership activations
• Help position the brand as authentic, relatable, and trustworthy

Campaign Planning & Product Promotion

• Plan and execute product launch campaigns across social platforms
• Develop creative concepts for product storytelling and lifestyle positioning
• Coordinate with internal teams to align messaging with business goals
• Track content performance and continuously optimize engagement and conversion

Paid Media & Performance Marketing

• Manage paid social and marketplace onsite ads (Meta, TikTok, Shopee, etc.)
• Optimize ad creatives, targeting, and budget allocation to improve ROI
• Analyze campaign performance metrics (reach, CTR, CPA, ROAS)
• Test and scale high-performing content and ad formats

Analytics & Growth Optimization

• Monitor content and campaign performance using platform analytics
• Use data insights to improve engagement, follower growth, and sales impact
• Prepare performance reports and actionable recommendations
• Stay updated on social trends, platform changes, and content best practices

Requirements& Qualifications

Must-Have

• 1)Proven experience in social media marketing, content creation, or digital marketing
• 2)Strong understanding of YouTube, Instagram, TikTok, and social media trends
• 3)Comfortable being on camera and acting as a brand spokesperson
• 4)Hands-on ability to shoot, edit, and publish content （or manage production workflows）
• 5)Experience managing paid social advertising campaigns
• 6)Creative mindset with strong storytelling and visual sense
• 7)Self-driven, proactive, and comfortable working in a lean, fast-moving startup environment
• 8) Fluent in English and Mandarin, with strong communication skills.