Assistant Manager, Digital

TATE ASIA; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TATE ASIA in Singapore seeks a commercially focused brand marketer to translate business priorities into integrated campaigns across offline and online channels.

You will lead 360° marketing strategies, collaborating with agencies and internal teams to drive traffic, engagement and transactions while strengthening brand equity in a competitive QSR landscape.

Qualifications

• Diploma or degree in Marketing, Business, Communications or a related discipline (3+ years preferred).
• Experience leading integrated marketing campaigns across branding, social, PR, promotions and agencies.
• Proven ability to translate business priorities into campaigns with measurable impact.

Responsibilities

• Lead integrated 360° campaigns across digital, social, PR, CRM, and offline channels.
• Develop marketing strategies aligned with commercial and brand objectives.
• Shape storytelling to increase awareness, engagement, traffic and sales.
• Translate launches and promotions into compelling activations with ROI.
• Manage partners with clear briefs, timelines and KPIs.

Skills

Brand marketing

Campaign management

Social media

Content strategy

Agency management

Analytics

CRM

Digital marketing

Strategic thinking

Education

Diploma or Degree in Marketing

Tools

Google Analytics

Facebook/Instagram Ads

CRM platforms

Job description

About the role:

This is a commercially driven brand marketing role responsible for translating business priorities into integrated campaigns, channel activations, social content, digital initiatives, and local store marketing that drive traffic, transactions, customer engagement, long-term brand relevance, and improved brand equity within Singapore's highly competitive QSR landscape.

The successful candidate will lead the development and execution of integrated 360° marketing strategies to grow the brand across offline and online channels—driving sales, transactions, customer engagement, and long-term brand growth. Working closely with agencies, internal stakeholders and external partners, you will deliver bold, relevant and commercially impactful campaigns that convert attention into transactions.

This is a highly visible role for a commercially minded marketer who blends strategic thinking with strong execution capabilities—someone who thrives in a fast-paced environment, moves quickly, manages agencies confidently, and understands how great marketing directly drives business performance.

Role & Responsibilities:

Brand & Campaign Leadership:

• Lead and drive integrated 360° marketing campaigns across digital, social, PR, CRM, delivery, dine-in, takeaway and offline channels
• Develop marketing strategies and campaign plans aligned with commercial and brand objectives.
• Shape brand storytelling and campaigns that strengthen awareness, engagement, traffic and sales performance.
• Translate product launches, promotions and business priorities into compelling marketing activations that increase brand value and consumer excitement.
• Ensure campaigns are commercially effective while maintaining strong brand consistency.
• Manage creative, PR, social, digital, media, production and activation partners with clear briefs, timelines, budgets, KPIs and performance expectations.
• Drive campaign excellence across Delivery, Dine-In and Takeaway channels.
• Success will be measured through campaign sales uplift, transaction growth, customer engagement, CRM performance, social content effectiveness, brand visibility, campaign ROI and execution excellence.

Social Media & Content:

• Lead the brand's social media direction and content strategy across platforms.
• Drive social-first marketing initiatives that are current, platform-native and culturally relevant.
• Guide content creation to ensure it is engaging, shareable and conversion-focused.
• Identify emerging trends and consumer opportunities, translating them into impactful brand activations.

PR & Brand Visibility:

• Drive PR initiatives, media collaborations, influencer activations and strategic partnerships.
• Strengthen visibility and positioning within the Singapore market.
  Work closely with agencies and partners to execute publicity initiatives effectively.

Promotions & Commercial Marketing:

• Develop and drive nationwide promotional campaigns that support sales growth across Delivery, Dine-In and Takeaway channels.
• Support loyalty, CRM and customer engagement initiatives to strengthen repeat transactions and customer retention.
• Partner closely with Operations, Supply Chain and cross-functional stakeholders to ensure operational readiness and seamless campaign execution.
• Monitor campaign performance, sales impact and customer engagement metrics, recommending improvements to maximise effectiveness.
• Drive and partner Operations on Local Store Marketing initiatives and community-based activations to increase store relevance and traffic.
• Leverage data analytics and consumer insights to support menu innovation and campaign performance.

Media Planning & Performance:

• Partner with media agencies on planning and buying across digital, social, offline and performance marketing channels.
• Ensure campaigns are targeted, commercially effective and aligned with business objectives.
• Review and optimise media plans using key performance metrics including Reach, Frequency, CPM, CPC, CTR, Conversion, ROAS and ROI.
• Recommend improvements to maximise marketing investment and commercial returns.

Requirements:

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• Approximately 3–8 years of relevant marketing experience in QSR, FMCG, retail, F&B or agency environments.
• Experience managing integrated marketing campaigns across branding, social media, PR, promotions and agency management.
• Experience working within fast-paced, consumer-driven businesses will be highly advantageous.
  
• Strong understanding of branding, social media, PR, campaigns, CRM and customer engagement.
• Strong commercial acumen with the ability to connect marketing initiatives to measurable business performance.
• Strong agency and vendor management skills with the confidence to challenge, influence and elevate external partners.
• Strong creative instinct with a good eye for content, visual storytelling and consumer behaviour.
• Digital-first mindset with a strong understanding of emerging platforms and marketing trends.
• Data-driven and performance-oriented, with the ability to analyse campaign effectiveness and optimise results.
• Comfortable working in a fast-paced, execution-focused environment.
• Strong project management, prioritisation and stakeholder management skills.
• Hands-on, proactive, organised and able to manage multiple priorities simultaneously.
• Excellent communication, collaboration and presentation skills.
• Comfortable leveraging AI tools to enhance content ideation, campaign analysis, consumer insights, workflow efficiency and marketing effectiveness.