Marketing Associate

THRIVE HEALTH AND WELLNESS PTE. LTD.; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

Thrive Health & Wellness is seeking a hands-on Sales & Marketing Associate to work closely with the Founder and accelerate Thrive’s growth in Singapore and Malaysia. You will build relationships, create engaging content and translate ideas into measurable sales across channels and retail partners.

You will own social media, content creation, partnerships, events and e-commerce initiatives, working across Shopify, local retailers, and wellness partners.

Responsibilities

• Develop and execute content and marketing campaigns across TikTok, Instagram, LinkedIn, email and other relevant channels.
• Create, film and edit engaging short-form videos for TikTok and Instagram Reels.
• Produce educational, product-focused, founder-led, lifestyle and trend-responsive content.
• Build Thrive's TikTok presence through consistent posting, community engagement and performance monitoring.
• Develop and manage a practical weekly and monthly content calendar.
• Write clear captions, product descriptions, email campaigns and other marketing copy.
• Respond to comments and messages and help build an engaged online community.
• Monitor content performance, engagement, customer acquisition and sales conversions.

Job description

Sales & Marketing Associate - Founder's Office

Company: Thrive Health & Wellness

Location: Singapore, with occasional travel to Malaysia

Employment Type: Full-time

Industry: Consumer Health, Wellness and Ayurveda

About Thrive Health & Wellness

Thrive Health & Wellness is a Singapore-based consumer health and wellness brand making Ayurveda accessible to modern consumers through convenient, high-quality products and practical education.

Our initial product range includes herbal wellness gummies, and we are building our retail, e-commerce and community presence across Singapore, Malaysia and other international markets.

We are looking for an energetic, creative and highly resourceful Sales & Marketing Associate to work closely with the Founder and help grow Thrive Health & Wellness' presence in Singapore and Malaysia. This is a hands-on role for someone who enjoys building relationships, creating engaging content and turning ideas into measurable sales.

Key Responsibilities

Social Media and Content Creation

• Develop and execute content and marketing campaigns across TikTok, Instagram, LinkedIn, email and other relevant channels.
• Create, film and edit engaging short-form videos for TikTok and Instagram Reels.
• Produce educational, product-focused, founder-led, lifestyle and trend-responsive content.
• Build Thrive's TikTok presence through consistent posting, community engagement and performance monitoring.
• Develop and manage a practical weekly and monthly content calendar.
• Write clear captions, product descriptions, email campaigns and other marketing copy.
• Respond to comments and messages and help build an engaged online community.
• Monitor content performance, engagement, customer acquisition and sales conversions.
• Stay informed about relevant wellness, consumer and social-media trends while ensuring that content remains credible and consistent with the Thrive brand.

Design and Brand Support

• Create polished social media posts, advertisements, presentations, flyers, brochures, event materials and other marketing collateral.
• Use Canva and other design tools to adapt brand templates and create new content.
• Maintain consistency across Thrive's colours, typography, imagery and overall visual identity.
• Create e-commerce graphics,, product listings and promotional assets for Shopify and other sales channels.
• Support basic packaging adaptations and coordinate more complex work with external designers and printers.
• Prepare or coordinate print-ready artwork for events, retail displays and marketing materials.
• Organise and maintain Thrive's library of product photographs, videos, templates and brand assets.

Partnerships, Influencers and Events

• Identify and approach relevant wellness practitioners, content creators, micro-influencers and complementary brands.
• Coordinate product seeding, affiliate arrangements, content collaborations and joint campaigns.
• Explore TikTok Shop, livestream selling, affiliate marketing and creator-led sales opportunities in Singapore and Malaysia.
• Plan and execute product launches, sampling campaigns, pop-ups, workshops and community events.
• Support public relations outreach, media opportunities and brand partnerships.
• Coordinate with photographers, designers, agencies and other external service providers when required.

Sales and Business Development

• Identify and approach suitable retailers, pharmacies, wellness stores, gyms, clinics, spas, hotels, corporate wellness providers and distribution partners.
• Build and maintain a structured pipeline of prospective customers and partners in Singapore and Malaysia.
• Prepare outreach emails, sales presentations, product information and partnership proposals.
• Arrange buyer meetings, product demonstrations and sampling opportunities.
• Follow up consistently with prospective customers and help convert leads into purchase orders.
• Manage relationships with existing retailers, distributors and corporate customers, including promotions, feedback and reorders.
• Explore corporate gifting, employee wellness, events and other bulk-sales opportunities.
• Supportpop‑…

E-commerce and Founder's Office Support

• Assist with Shopify, online promotions, customer communications and e-commerce initiatives.
• Help ensure that product information, photographs, prices and promotional offers are accurate across sales channels.
• Work directly with the Founder on market-entry, growth and partnership priorities.
• Conduct market, competitor, pricing and consumer research.
• Coordinate projects involving suppliers, retailers, distributors and service providers.
• Prepare concise weekly updates highlighting progress, sales opportunities, blockers, deadlines and decisions required.
• Take ownership of important follow-ups and ensure that agreed actions are completed.

What We Are Lo