Marketing Manager

AURA MERIDIAN WELLNESS PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

AURA MERIDIAN WELLNESS PTE. LTD. in Singapore seeks a Marketing professional to lead end-to-end campaigns and brand strategies for beauty and wellness services.

You will drive paid digital ads, optimize CAC/ROAS, and manage content across social channels while ensuring seamless in-store execution of promotions. The ideal candidate has 3–5 years in wellness marketing, proficiency with Mindbody or similar CRM platforms, and strong content creation skills in Canva/CapCut.

Qualifications

• Experience in beauty, wellness, retail skincare, spa or hospitality marketing.
• Hands-on with Meta Ads Manager, Google Analytics, SEO and wellness booking/CRM platforms.
• Familiar with agile graphic design or video editing tools for fast-paced social content.
• Analytical mindset with a passion for self-care and customer service excellence.

Responsibilities

• Campaign & Brand Strategy: plan and execute marketing campaigns aligned with targets and launches.
• Digital & Performance Marketing: lead paid campaigns to drive high-intent leads and bookings, track CAC/ROAS.
• Social Media & Content Creation: oversee content calendar and influencer partnerships.
• Customer Retention & Loyalty: design lifecycle marketing to maximize LTV.
• Cross-Functional Operations: collaborate with staff and management for in-store execution.

Skills

Marketing experience

Analytical mindset

Customer service

Content creation

Tools

Meta Ads Manager

Google Analytics

SEO

Mindbody

Job description

Key Responsibilities

• Campaign & Brand Strategy: Plan and execute monthly, seasonal, and annual marketing campaigns aligned with revenue targets and new service/product launches.

• Digital & Performance Marketing: Lead paid digital advertising campaigns (Meta Ads, Google Ads, TikTok) to drive high-intent leads and direct online bookings, while tracking CAC, ROAS, and conversions.

• Social Media & Content Creation: Oversee the social content calendar (Reels, TikToks, ambiance tours, and expert spotlights) and manage local influencer/KOL partnerships.

• Customer Retention & Loyalty: Design lifecycle marketing strategies (welcome workflows, birthday rewards, win-back campaigns, and membership tiers) to maximize Customer Lifetime Value (LTV).

• Cross-Functional Operations: Collaborate closely with frontline front-desk staff, therapists, and management to ensure smooth in-store execution of promotional pushes.

Requirements & Qualifications

• Experience: Minimum 3–5 years of marketing experience within the beauty, wellness, retail skincare, spa, or hospitality industry.

• Technical Skills: Hands-on expertise with Meta Ads Manager, Google Analytics, SEO, and wellness booking/CRM platforms (e.g., Mindbody or equivalent).

• Content Capabilities: Familiarity with agile graphic design or video editing tools (Canva, CapCut, etc.) for fast-paced social content creation.

• Attributes: Strong analytical mindset paired with a genuine passion for self-care, wellness, and customer service excellence.