MARKETING DIRECTOR

la source singapore pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

la source singapore pte. ltd. in Singapore seeks a Marketing Director responsible for branding, digital advertising and promotional activities across media. This leader will drive lead generation via social media, ecommerce initiatives and content development.

The role requires a strong background in marketing, business development and data analytics to achieve KPIs and growth. Collaboration with regional teams and vendors is essential for successful campaigns.

Qualifications

• Degree in Marketing/Business is required.
• 6 years of digital and social marketing experience including content writing and SEO/SEM.
• Knowledge of Wordpress or Wix for website management is preferred.
• Proficiency in data analytics for social media and websites is essential.
• Basic knowledge of Google Analytics or Google Ads is a plus.
• Strong planning and project management skills.
• Retail/Beauty & Wellness industry experience is an advantage.

Responsibilities

• Plan and execute digital marketing campaigns to drive lead generation via social media.
• Design digital marketing collaterals, copywriting and content scheduling for websites and platforms.
• Manage organization’s website and ecommerce platforms.
• Ensure graphics are visually appealing and source suitable images.
• Develop, edit and post content and video clips across platforms.
• Monitor competitors and identify trends to improve campaigns.
• Optimize SEM/SEO for paid campaigns and websites.
• Collaborate with stakeholders and regional offices to extend outreach.
• Track KPI performance and adjust campaigns accordingly.
• Coordinate with agencies/vendors for events and campaigns.
• Grow email databases and CRM/EDM performance.
• Manage loyalty/CRM programs and influencer collaborations.
• Handle ad hoc tasks as needed.

Skills

Digital marketing

Content writing

SEO/SEM

Data analytics

Project management

Social media marketing

Email marketing

Education

Marketing/Business degree

Tools

Wordpress

Wix

Job description

Job Description & Requirements

The Marketing Director will be responsible for managing all marketing, branding and promotional activities for the company across all media. This candidate should possess strong marketing and business development knowledge and skills, specifically in social media, eCommerce, and digital advertising.

Responsibilities Include:

• Plan and execute digital marketing campaigns to drive lead generation via Facebook, Instagram and other social media platforms
• Design digital marketing collaterals, copywriting and schedule contents for websites and digital platforms
• Manage organization’s website, booking and e-commence platforms
• Ensure graphics are visually appealing and source for suitable images for still photos and videos
• Develop, edit and post content and short video clips across website and digital platforms
• Research and monitor social media of competitors, identify new digital marketing/product trends and improvements
• Optimize SEM for paid marketing campaigns (Facebook Ad, Instagram etc.) and improve SEO for all websites
• Work with internal stakeholders and regional offices to launch and manage initiatives with the most suitable online engagement tools to extend reach out to target audience
• Collate data and metrics, track the performance of marketing campaigns, social media/digital platform engagements and traffic to website to ensure that set KPIs are met
• Source and liaise with ad agencies/vendors/brands to execute events, support planning and implementation of digital campaigns
• Drive initiatives to grow email database marketing campaigns, SMS and optimize EDM objectives like open rates, click through and conversions
• Manage and plan loyalty (CRM) program to grow database
• Identify and work with media, influencers/KOL to maximize brand exposure
• Other ad-hoc tasks as assigned

Requirements

• At least a Degree in Marketing/Business
• 6 years of digital and social marketing experience in content writing including SEO/SEM
• Knowledge of webpage management software (Wordpress/WIX)
• Proficiency in data analytics for social media, websites and Google.
• Basic Knowledge in Google Analytics or Adwords, certification will be a plus
• Strong planning and project management skills needed to execute multiple projects
• Retail/Beauty & Wellness industry experience will be added advantage

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a prestigious brand in the spa industry
• Professional growth and development opportunities
• Dynamic and creative work environment