Head Of Marketing

vt recruit pte. ltd.; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

vt recruit pte. ltd. is seeking a senior marketing leader in Singapore to develop and execute strategic marketing plans for three brands. You will manage digital campaigns across Google Ads, SEO, SEM, and Meta Ads to drive quality leads, appointments, and conversions.

You will monitor performance, budgets, and ROI, preparing dashboards and strategic presentations for management. The role requires strong leadership, analytics, and cross-functional collaboration in a fast-paced environment.

Qualifications

• Minimum five years of marketing experience with demonstrated leadership and people-management capabilities.
• Proven experience leading and managing a marketing team of more than three employees.
• Strong hands-on expertise in SEO, SEM, Google Ads, and Meta Ads.
• Experience in beauty, haircare, skincare, aesthetics, or premium service industries is an advantage.
• Strong analytical skills, commercial awareness, and data-driven marketing reporting.
• Excellent project and budget management and stakeholder coordination.

Responsibilities

• Develop and execute overall marketing strategies and annual plans for three brands.
• Manage digital campaigns across Google Ads, SEO, SEM, and Meta Ads to drive quality leads and conversions.
• Monitor campaign performance, budget, revenue contribution, and ROI; recommend data-driven improvements.
• Prepare marketing reports, dashboards, and strategic presentations for management.
• Plan integrated online and offline marketing campaigns (ATL, BTL, OOH, events).
• Manage media partners, agencies, vendors, landlords, and stakeholders.
• Oversee marketing collateral and digital assets to maintain brand consistency.
• Lead, coach, and manage a marketing team of more than three employees with clear KPIs.
• Collaborate with Sales, Operations, Finance, and retail teams to support growth and profitability.
• Develop and manage marketing budgets across all three brands.
• Lead strategic marketing projects and other initiatives assigned by Management.

Skills

Leadership

Team management

Digital marketing

Data-driven marketing

Tools

Google Ads

Meta Ads

SEO

SEM

Job description

Job Responsibilities

• Develop and execute overall marketing strategies and annual marketing plans for three brands.
• Manage digital marketing campaigns across Google Ads, SEO, SEM, and Meta Ads to drive quality leads, appointments, customer visits, and conversions.
• Monitor campaign performance, marketing expenditure, revenue contribution, and ROI, recommending data-driven improvements.
• Prepare marketing reports, dashboards, and strategic presentations for management.
• Plan and execute integrated online and offline marketing campaigns, including ATL, BTL, OOH, mall activations, brand launches, and promotional events.
• Manage media partners, advertising agencies, external vendors, landlords, and other stakeholders.
• Oversee marketing collateral, digital assets, and printed materials to maintain brand consistency and quality.
• Lead, coach, and manage a marketing team of more than three employees, establishing clear KPIs and monitoring performance.
• Collaborate with Sales, Operations, Finance, and retail teams to support business growth and profitability.
• Develop and manage marketing budgets across all three brands, ensuring effective resource allocation and return on investment.
• Lead strategic marketing projects and other initiatives assigned by Management.

Job Requirements

• Minimum five years of relevant marketing experience, with demonstrated leadership and people-management capabilities.
• Proven experience leading and managing a marketing team of more than three employees.
• Strong hands-on expertise in SEO, SEM, Google Ads, and Meta Ads.
• Experience in beauty, haircare, skincare, aesthetics, or premium service industries is an advantage.
• Strong analytical skills, commercial awareness, and experience in data-driven marketing reporting.
• Excellent project management, budget management, and stakeholder coordination skills.
• Strong understanding of brand positioning, visual presentation, and brand consistency.
• Able to manage multiple projects and priorities in a fast-paced environment.
• Strong communication skills to collaborate effectively with management, agencies, and internal stakeholders.