Digital Marketing Lead

SHUGAR AESTHETICS PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SHUGAR AESTHETICS PTE. LTD. in Singapore is seeking a hands-on Senior Growth Marketing Manager to lead marketing growth for premium beauty and wellness services.

This is not a brand-only role; you will manage the full funnel from social media strategy to cash collection. You will plan, create, publish and optimise content personally, with support from outlet staff for on-site content. The ideal candidate understands customers, positioning, trust-building content and performance marketing

Qualifications

• Hands-on marketing experience in beauty or related consumer services.
• Strong social media strategy and execution skills across platforms.
• Proficient in Google Ads and campaign optimization.
• Capable of lead generation and conversion tracking.
• Experience managing content marketing and performance marketing.
• Accountable for leads, bookings, sales and cash collection.
• Analytical with ability to prepare weekly performance reports.

Responsibilities

• Develop and execute premium social media marketing strategies for a high-end beauty brand.
• Manage the full social media marketing process: content planning, direction, copywriting, testing, posting, paid boosting and performance review.
• Plan and execute Google Ads campaigns, including Search, Performance Max, conversion tracking and campaign optimisation.
• Build content that protects premium brand positioning while generating quality leads and appointment enquiries.
• Work with outlet teams to collect customer case materials, treatment stories, testimonials and before/after content where consent is obtained.
• Improve the funnel from social media enquiry to WhatsApp response, booking, show-up, consultation, sale and cash collection.
• Track campaign performance based on qualified leads, bookings, show-ups, new-customer sales and net cash collected.
• Work closely with the outlet team to align marketing promises with the actual customer experience.
• Prepare weekly marketing performance reports with clear actions, numbers and next steps.

Skills

Social media marketing

Google Ads

Content marketing

Performance marketing

Analytics

Lead generation

Tools

Google Ads

Facebook Ads Manager

Job description

Job Summary

We are looking for a hands-on Senior Growth Marketing Manager with strong beauty, or wellness industry experience to lead marketing growth .

This is not a general branding or content-only role. The successful candidate must be able to manage the full marketing funnel from social media content strategy, paid media, lead generation, WhatsApp enquiry conversion, appointment booking, show-up, sales tracking and actual cash collection.

This is a hands-on role. You will not be managing a team — you will be planning, creating, publishing and optimising personally, with support from outlet staff for on-site content.

The role is suited for someone who understands customers, positioning, trust-building content, high-ticket beauty services and performance marketing accountability.

Key Responsibilities

• Develop and execute premium social media marketing strategies for a high-end beauty .
• Manage the full social media marketing process, including content planning, shooting direction, copywriting, creative testing, posting schedule, paid boosting and performance review.
• Plan and execute Google Ads campaigns, including Search, Performance Max, conversion tracking and campaign optimisation.
• Build content that protects premium brand positioning while generating quality leads and appointment enquiries.
• Work with outlet teams to collect customer case materials, treatment stories, testimonials and before/after content where consent is obtained.
• Improve the funnel from social media enquiry to WhatsApp response, booking, show-up, consultation, sale and cash collection.
• Track campaign performance based on qualified leads, bookings, show-ups, new-customer sales and net cash collected.
• Work closely with the outlet team to align marketing promises with the actual customer experience.
• Prepare weekly marketing performance reports with clear actions, numbers and next steps.

Requirements

• Proven hands-on marketing experience in beauty, manicure/Pedicure, skincare, wellness or a closely related consumer service industry.
• Strong understanding of social media marketing from strategy to execution, including Instagram, TikTok, Facebook, Xiaohongshu or similar platforms.
• Strong working knowledge of Google Ads, including lead generation, conversion tracking and campaign optimisation.
• Able to manage both content marketing and performance marketing.
• Experience driving measurable marketing results, not only brand awareness or followers.
• Comfortable being accountable for leads, bookings, show-ups, new-customer sales and net cash collected.
• Able to work with store teams, therapists, consultants and management to create usable marketing content from daily operations.
• Strong analytical ability and able to prepare clear weekly performance reports.
• Suitable candidates should be practical, commercially minded and comfortable working in a results-driven environment.

Not Suitable For

• Candidates who only manage branding without sales accountability.
• Candidates who only post content but do not track enquiries, appointments or revenue.
• Candidates who are unable to work directly with outlet teams and customer-facing staff.