Marketing Manager

DingFeng Engineering Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

DingFeng Engineering Pte Ltd is seeking a Marketing Manager to plan, lead, and measure campaigns that boost brand awareness and drive sales. You will manage budgets, oversee teams or agency partners, and align marketing with sales and product goals.

The role requires 3–6 years in marketing, a Bachelor's in marketing or related field, and proficiency with CRM, SEO, social media, and web analytics. Strong strategic thinking and leadership are essential to deliver measurable business growth.

Qualifications

• Education: Bachelor's degree in marketing, business, or communications.
• Experience: 3 to 6 years of hands-on marketing and project leadership.
• Technical Skills: Proficiency with CRM systems, SEO, social media, and web analytics (like Google Analytics).

Responsibilities

• Strategy & Planning: Design marketing campaigns and set long-term brand positioning.
• Team Leadership: Direct and coach marketing staff or external vendor partners.
• Budget Management: Allocate funds across channels and maximize return on investment.
• Data Analysis: Track campaign metrics and adjust strategies using analytics tools.
• Cross-Functional Work: Align go-to-market plans with sales and product teams.

Skills

Strategic thinking

Clear communication

Leadership capabilities

Education

Bachelor's degree in marketing, business, or communications

Tools

CRM systems

SEO

Social media

Google Analytics

Job description

A marketing manager plans, leads, and measures campaigns to build brand awareness and drive sales. They manage budgets, oversee teams or agency partners, analyze market data, and work with sales and product departments to hit business growth goals.

Key Responsibilities

• Strategy & Planning: Design marketing campaigns and set long-term brand positioning.
• Team Leadership: Direct and coach marketing staff or external vendor partners.
• Budget Management: Allocate funds across channels and maximize return on investment.
• Data Analysis: Track campaign metrics and adjust strategies using analytics tools.
• Cross-Functional Work: Align go-to-market plans with sales and product teams.

Required Skills & Qualifications

• Education: Bachelor's degree in marketing, business, or communications.
• Experience: 3 to 6 years of hands-on marketing and project leadership.
• Technical Skills: Proficiency with CRM systems, SEO, social media, and web analytics (like Google Analytics).
• Core Competencies: Strong strategic thinking, clear communication, and leadership capabilities