Marketing Manager

Modu K; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Modu K in Singapore is seeking a seasoned Marketing Manager to lead strategy across media channels and sales teams. You will hire and train staff, set goals, review offerings, and drive initiatives for new products.

You will analyze market trends, pricing, and competitor activity to craft marketing plans, approve campaigns, and manage relationships with media buyers and agencies. This role reports to senior executives and requires strong leadership and budgeting skills.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Strong expertise in media channels and client relationships.
• Proven creativity, adaptability, and research skills.
• Excellent leadership and people management.
• Budgeting and organizational skills.
• Ability to multitask and meet deadlines.

Responsibilities

• Interviews, hires, and trains marketing staff.
• Sets marketing goals based on past performance and market forecasts.
• Oversees current offerings and develops new initiatives.
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Skills

Media channels expert

Client relationships

Creativity

Adaptability

Research & analysis

Writing

Public speaking

Interpersonal communication

Leadership & people management

Detail-oriented

Marketing budgeting & organisation

Multi-tasking

Education

Bachelor's Degree in Marketing or related field

Job description

Job Description & Requirements

Job Description

• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Requirements

• Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy
• Expert on Media Channels,Client Relationships
• Excellent Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication
• Excellent Leadership, People Management, and Detail-Orientated
• Well-versed in Marketing Budgeting and Organisation
• Multi-Tasking