Marketing Manager

Technosoft Automotive; Singapore; Hybrid; AUD 110,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Career growth opportunities

Personal development

Job summary

Technosoft (SEA) is seeking a highly motivated Marketing Manager to lead regional marketing across the Asia-Pacific region. You will drive branding, demand generation and sales enablement to achieve revenue objectives, leveraging customer insights and channel partnerships to strengthen market position.

This role requires strategic thinking and hands-on execution, with responsibility for digital marketing, events, content, CRM activity and cross-functional collaboration.

Qualifications

• BA/BS in business, marketing, or related field.
• MBA preferred.
• 5+ years marketing experience in enterprise software.
• 5+ years leadership/management experience.
• Experience in digital marketing and channel marketing.
• Automotive retail/service experience preferred.

Responsibilities

• Provide regional marketing leadership and drive regional growth.
• Develop and execute marketing programs to support goals.
• Lead digital marketing and content strategies across channels.
• Collaborate with cross-functional teams regionally.
• Manage branding, events, and partner relationships.
• Utilize CRM data to optimize campaigns and ROI.

Skills

Marketing leadership

Digital marketing

Social media marketing

Inbound marketing

CRM management

Communication skills

MS Office

English communication

Event coordination

Education

BA/BS in business

MBA preferred

Tools

Dynamics CRM

Job description

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Marketing Manager

Job Description About Technosoft (SEA) Technosoft (SEA) is a leader in Automotive Retail Dealer Management System (DMS). For over 20 years, Technosoft has been providing best-in-class enterprise software solutions to customers in the Asia-Pacific region. Technosoft is the Global Microsoft ISV partner for next-generation customer centricity automotive retail solutions. We support the execution of our clients’ Digital Transformation strategies in one of the most exciting industries. The automotive sector is going through ground-breaking changes in technology, business practices and omni channel customer engagement that are radically changing the automotive industry. With our specialized automotive solution we are proud to be in the forefront of this industry revolution. We are working closely with the leading global automotive brands for cars, motorcycles, commercial vehicles, hybrid and electronic cars, to equip the clients with the necessary business strategies and Enterprise IT solution.

We are looking for a highly motivated, passionate and energetic Professional Marketing Manager to work with us in an exciting environment to strengthen our fast growing team of technical consultancy.

Summary: The Marketing Manager of Technosoft will be responsible for leading and facilitating regional marketing to drive branding, awareness, demand generation and sales enablement to ensure achievement of revenue objectives. You will drive the marketing transformation in the growing automotive retail solutions business. The ideal candidate should be passionate about leading with customer insights, selling differentiation through channel partners and motivated to grow revenue and market share using best in class marketing techniques. The candidate needs to be a self-starter and driven to challenge the status quo and to usher in a mindset shift in marketing and across the internal value chain. He/she needs to be able to ‘own’ Technosoft’s marketing in a way to provide both strategic and tactical recommendations to drive overall sales and pipeline. Regional nature of the role will require some travel to better understand local and regional differences and opportunities, in current and future markets. Ability to foster collaboration, build trust and deliver marketing excellence in terms of high quality and on time marketing assets will be a key requirement. Business acumen around strategic analysis and planning is essential to get a grasp of overall market dynamics and actions to grow revenue and market share. Out-of-the-box thinking in matters related to strategic partnerships, vendor selection and GTM strategies will be a key differentiator.

Key Responsibilities

• Provide regional marketing leadership. Quantify the financial opportunity (market size and unit placements, aftermarket, service revenue), performance expectations, and characterize the competitive environment.
• Deliver marketing strategies and execute programs that achieve Technosoft’s business goals including software and professional services.
• Develop and maintain a strong understanding of the situation and trends relative to automotive retail solutions for key markets including industry, market segments, applications, competition and partners.
• Lead and coordinate all marketing activities across the region providing the key accountability point to the leadership team.
• Review established company and product branding and drive re-branding programs where applicable.
• Create and maintain a strong digital marketing infrastructure (lead generation, sales forces enablement, customer engagement, social media, content marketing), drive continuous improvement in marketing return on investment. Experience in deploying end to end marketing campaigns will be key.
• Lead with social media effort and Inbound Marketing program (Twitter, LinkedIn, YouTube, Blogs)
• Design and implement a Digital Marketing Strategy and Program to target specific audiences and campaigns around new products, churn programs or competitive replacements.
• Establish usage of internal Dynamics CRM system as central system for all marketing activities
• Lead with event and tradeshow coordination and graphics
• Develop a strong and unified marketing team, across all marketing functions.
• Achieve growth and profitability consistent with business goals.

Skills and Competencies

• Ability to work in a fast paced, high energy environment, proactive communicator
• Budget accountability
• Management of external creative suppliers
• Work at both tactical and strategic level
• Operate cross-functionally and cross-regionally
• Support the development of effective internal communications
• Liaise at all levels
• Assimilate technical knowledge
• Excellent written and oral communication skills
• Communicate clearly and concisely in written and spoken English; ability to communicate in written and spoken Asian languages such as Mandarin and Japanese is a benefit.
• Advanced skills in Microsoft Office (Word/Excel/Powerpoint)

Experience and Education

• BA BS degree in business (marketing, communications or related area), MBA preferred
• 5+ years of marketing experience in enterprise applications, or directly related industry
• 5+ years in a strong leadership/management role
• Experience in digital marketing
• Experience managing marketing programs and channel marketing
• Experience managing analyst and press relations
• Experience in automotive, especially automotive retail and service, is preferred

Job Benefits

• Medical benefits
• Customer-focused company culture
• Talented and collaborative co-workers who will support you and help you grow
• Personal development opportunities
• A great place to grow with career advancement

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